Retail Merchandiser - November/December 2017 - 36
Sports & Tailgating
With its advanced technology, Teamwork Athletic
can turn around the most complicated personalized
mass orders with a lead time of only three to 10 days.
Teamwork Athletic's technology and proprietary manufacturing processes enable it to
develop, design, produce and market apparel much faster than its competition. BY JIM HARRIS
president and CEO
San Marcos, Calif.
eamwork Athletic Apparel is just as much
a technology company as it is an apparel
provider. "We have technology that allows
us to do in hours or days what it takes our
competitors weeks or months to do," says Dave
Caserta, president and CEO of the San Marcos,
Founded 30 years ago as a provider of on-thefield uniforms for practically every sport, Teamwork
Athletic 10 years ago developed proprietary manufacturing processes and patented technology that
allowed it to greatly expand its offerings.
The company today manufactures uniforms as
well as outerwear, active apparel, sportswear and
fan wear. Teamwork Athletic's products - which are
marketed under brand names including Teamwork,
ProSphere and Spectrum - are distributed through
a network of authorized dealers and sold by a variety of brick-and-mortar as well as online retailers.
Much of the company's ProSphere and Spectrum
products are printed using the process of sublimation, which involves transferring dye into a fabric
using heat, pressure and time.
The company's technology, initially developed to
accommodate mass customization of uniforms, enables it to quickly produce even the most complicated orders within short lead times. "Most of our
customers want products that are unique to them,"