Retail Merchandiser - November/December 2017 - 32
FFO is also very dedicated to community involvement.
"We strategically focus on small- to mid-sized cities, where
we team up with local organizations such as the chamber
of commerce and charities like St. Jude Hospital," Zigerelli
says. "We also partner with universities and hire interns."
The furniture retailer's vendors also play a critical role in
its success. FFO values its partnerships and maintains closeknit relationships with its vendors such as United Home
Furnishings, Home Stretch, Synchrony Financial and Fortegra, according to Zigerelli.
"We have just-in-time inventory," he notes. "We deliver
some products from our headquarters, such as our bedding
and home accents products, but the majority of our business
is delivered directly to the stores from our vendors."
Additionally, FFO has integrated state-of-the-art systems
and technology into its operations to not only keep its business efficient, but also streamline its processes.
"It also allows us to be nimble and pivot when necessary,"
Zigerelli notes. "We pride ourselves on being able to provide
excellent customer service. It all circles back to becoming the
leading furniture retailer in small- to mid-sized areas and
ensuring we're meeting the needs of every customer."
We are well above the
industry average and
among the best in all
FFO Home is one of the fastest-growing top-100 furniture
retailers in the country. The company has 46 stores in Arkansas, Missouri, Kansas, Texas, Tennessee and Mississippi.
FFO aims to be the leading furniture retailer in smallto mid-sized populations ranging from 30,000 to 200,000
people. "We've had several years of consistent same-store
sales growth," Zigerelli says. "In addition to expanding our
stores in three new states, we're opening eight to 10 stores
In the past 12 months, the company has opened 11 new
stores, he adds. "When opening new stores, we either build
a store or remodel an existing store of a retailer that closed,"
Zigerelli says. "We believe we can keep up this kind of consistent growth - opening one store per month - for the foreseeable future with the infrastructure we have in addition to
the strength of our vendors." O