Retail Merchandiser - November/December 2017 - 3
26 CES Preview
CES is a high-level business event that touches
every industry, reflecting and driving global
technology innovation as it evolves.
28 FFO Home
FFO Home prides itself on consistently providing
its customers with outstanding quality products
at the most affordable prices.
34 Sports Licensing &
More than 2,000 attendees will gather Jan. 23-25
in Las Vegas.
Teamwork Athletic's patented technology and
proprietary manufacturing processes enable it
to develop, design, produce and market apparel
much faster than its competition.
The UCLA Store launches a 15-year partnership
with Under Armour as the official outfitter of
UCLA athletics and adds product offerings to
meet customer demands.
54 Auburn University
Auburn University's trademark and licensing
department protects the school brand and builds
scholarship revenue for the college.
58 Michigan State
The NFL's recent product licensing efforts
emphasize fandom both inside and outside of
Michigan State pared down its licensees in favor
of stronger partnerships with companies committed to its brand.
46 The University of Texas
62 Texas A&M
The University of Texas at Austin aims to take its
licensing to the next level with key partnerships.
Brand engagement opportunities drive business
for Texas A&M and '47.
Body Glove licensee Surf9 continues to grow its
footwear offerings and expand into new product
categories as well.