Retail Merchandiser - November/December 2017 - 28
CES - Consumer Electronic Show
Pursuit of Quality
FFO Home prides itself on consistently providing its customers with outstanding quality
products at the most affordable prices. BY BIANCA HERRON
CEO and president
Fort Smith, Ark.
FO Home was originally founded as Furniture Factory Outlet more than 30 years ago
with a focus on good quality products at the
lowest price. The Whitmire family owned and
operated the growing business until 2007 when they
sold it to Alpine-Investors Inc.
Larry Zigerelli joined the company as president
and CEO in 2012. At that time, the company
changed to FFO Home and Zigerelli developed a
strategy that would not only continue offering superior value to its customers, but also meet their unique
needs by providing a larger selection of products and
affordable financing options for every customer.
"Our focus is providing superior value to all de-
mographics and income levels," Zigerelli says. "In
addition to having the lowest prices, we provide financing for those with high credit scores, as well as
financing options for those without credit to help
them build their credit. Our range of financing options is what we deem as a big part of our success."
In 2015, FFO Home's corporate offices moved
from Muldrow, Okla., to Fort Smith, Ark. During
this transition, an affiliate of Sun Capital Partners
acquired the then 36-store company.
According to Zigerelli, the acquisition laid the
foundation for FFO's strategic growth plans. He
notes the company retained its founder's philosophy
of providing superior value, and expanded its prod-
In the past 12 months, FFO Home has opened 11
new stores, including one in Ada, Okla.