Retail Merchandiser - November/December 2017 - 23
stems from the
don't have to pay an insane price for it," he says. "We can
source products that are as good, if not better than what
our competitors are selling, all at a price that makes sense.
We want our customers to get a great deal every time.
"We like to say we're breaking the price-quality barrier,"
Luthi continues. "We ensure customers are getting really
great products at affordable prices, and we stand behind
that. That is why we also offer a lifetime warranty on our
cables and television mounts, and a full warranty on the
rest of our products."
expand its brand. The company has started working on
achieving its goals this year by taking advantage of marketing opportunities.
"We have a strong marketing team that focuses on search,
affiliate programs and email opportunities," Luthi says.
Next year, Monoprice will expand its use of traditional
marketing, such as print and broadcasting.
"We're going to start a very strong push in public relations," Luthi notes. "We started doing that the last couple
of years and it's provided us with some great returns, but
we're going to start getting aggressive."
Additionally, to meet the growing global demand for
high-quality and affordably priced electronics, Monoprice
has expanded its product offering overseas. Although European shoppers already have access to its products through
Monoprice's U.S. website, it is launching localized sites for
Germany, Italy, Spain and Switzerland.
Monoprice's UK site was the first to launch this past
September. The rest are planned to launch by the end of
the year. This comes at a time when the company currently
ranks as the No. 1 seller of 3D printers in the world. According to Luthi, the addition of localized sites will help to
sustain this title.
"With Monoprice's expansion into key markets abroad,
we are thrilled to bring our brand guarantee of simplicity,
fair pricing and confidence to consumers and businesses
throughout Europe," Luthi says.
Monoprice has a 170,000-square-foot logistics warehouse
in southern California. Two years ago it launched a second
logistics center of 103,000 square feet in Hebron, Ky. It
just moved its headquarters from Rancho Cucamonga to
"We also have plans to double or triple the size of our
East Coast facility and are looking to invest in logistics
space in Europe in the very near future," Luthi says.
He notes that Monoprice has a strong group of customers on the East Coast, so the company wants to ensure it is
able to get product to them efficiently and cost effectively.
"We're always striving to be better and continue to
source, create and manufacture great products in a timely
and efficient manner," Luthi says.
In the coming years, Monoprice will not only be working to provide its customers with added value but also to
Monoprice has logistics warehouses in
California and Kentucky, and plans to invest in
logistics space in Europe.