Retail Merchandiser - November/December 2017 - 20
Monoprice takes pride in maintaining
a loyal customer base as a result of its
high standards of quality. CEO Bernard
Luthi discusses build quality with Account
Executive Keith Allen.
He adds that YFC provides Monoprice with a "tremendous advantage" because of those factors. "I think it lends
much credibility to what we do," Luthi says. "We certainly
appreciate our former company ownership, but we believe
that we have ended up in the right spot."
Monoprice's employees are the strength of the
company according to CEO Bernard Luthi.
Offering more than 7,000 high-quality, affordable electronics and accessories under the Monoprice brand and
more than 15,000 products across the site, the e-retailer is
celebrating its 15th anniversary this year. It is marking the
milestone by sharing its history with its customers.
Monoprice's customers have always been loyal, and in
return, the company has always been committed to them,
according to Luthi.
"We believe that once we acquire a customer we will
retain them because they understand that our products are
as good, if not better than what our competitors sell, all at a
price that makes sense," Luthi says.
He adds that once customers come to understand the
quality of Monoprice's products, they also grasp the company's unparalleled speed and service.
"We sell on almost every marketplace, we're easy to
do business with and we have a standard of quality that
consumers can rely on," Luthi says, noting the company
prides itself on its devotion to its customers, shown by
not only its product offerings, but policies such as lifetime tech support, great warranties, and a 30-day money