Retail Merchandiser - November/December 2017 - 14
in January. Another unique aspect to
the brick-and-mortar toy launch is that
players will be able to download rewards
on store shelves even if they don't purchase the toy.
"They can scan the signage on the
shelf," Mayer says. "It could be anything from special footage from the
show or the opportunity to power up.
Of course, buying the toy will give
them more rewards."
In addition, for players who have the
game App installed on their mobile
devices, watching the show on Netflix
or linear TV will automatically sync the
game with the show and deliver smallscreen battles and adventures that mimic
the real-time TV show scenes. The app
also provides the player with digital
As with ZAG's other brands, Zak
Storm has its fan base and is supported by a long-term entertainment and
merchandising program involving
multi-seasons on TV and a variety of
In the United States, ZAG has a
broadcasting deal with Netflix and the
series originally launched on Nickelodeon in December 2015 where it became the No. 1 show for girls ages six
to 11 years old on weekends. The show
centers on the adventures of two teenagers with secret superhero identities,
Marinette and Adrien, who transform
into Ladybug and Cat Noir when evil
Netflix launches Season two in December. The platform introduced season
one earlier this year in February, where
the series tied at No. 3 for a kids' series.
The series continues to air on a variety
of international networks including
Disney Channel Europe, Disney Channel Latin America, TFI in France and
ABC Australia. In September, the series
ranked in the Top 10 Kids Show Overall Across Europe, ahead of Star Wars
Rebels (TBI Vision, Parrot Analytics).
Miraculous, Tales of Ladybug &
Cat Noir is also a digital hit with more
than 70 billion views on official and fan
generated YouTube channels. The series
has received 40 million episode views
across all Nickelodeon platforms. Its
music video, featuring American actress
and singer Laura Marano performing
the theme song, became the overall
most viewed video on Nickelodeon's
YouTube Channel. Since July 2016, the
video received roughly 70 million views.
Also, the series ranked No. 2 in TV on
Tumblr during 2016.
Due to demand from Miraculous, Tales
of Ladybug & Cat Noir's fans who
wanted more ways to engage with the
brand, ZAG developed an extensive
licensing and merchandising program
with more than 300 licensees around
the globe. That translates into more than
3,000 product SKUs across all categories.
"We tap into everything from fashion
to home décor, publishing and school
products," Mayer says. "We have a pretty
broad spectrum of products."
Miraculous, Tales of Ladybug & Cat
Noir merchandise is available through
retailers such as Hot Topic, Amazon,
Toys"R"Us and various specialty stores
in the United States. Some of
the brand's U.S.-based licensing
partners include Action Lab
Comics, Accessory Innovations, Bandai America LLC,
BioWorld, Cardinal Games
& Puzzles, Changes, Evy of
California, Franco Manufacturing, Funko, Great
Eastern, H.E.R., Komar
al, Shout! Factory, Starlight Accessories
ZAG received Animation Magazine's
Breakout Studio of the Year Award in
2016 for Miraculous, Tales of Ladybug
& Cat Noir series. "It's for the quality of
the animation that we were developing
for Miraculous," Mayer says. "It's superior to everybody in 3-D-CGI animation.
It's almost like you're watching a live
action show. We're basically bringing
motion picture quality animation to TV."
To keep up with the company's rapid
expansion, ZAG bolstered its executive
team this year. It appointed former
Legendary Entertainment CFO Marlin
Prager as its new COO and CFO. He is
joined by David Ribardo, chief accounting officer and Cindy Elfenbein as vice
president of retail business development.
"We have experienced rapid growth
since we launched our first series, Miraculous, Tales of Ladybug & Cat Noir,"
ZAG Founder and CEO Jeremy Zag
stated. "With over 200 hours of original
content and eight television series in
production, including the recent U.S.
debut of our new boys' action/adventure
property, Zak Storm - Super Pirate,
it has become exceedingly important
to add accomplished executives to our
existing, talented team who together will
pave the way as we further expand." O