Retail Merchandiser - November/December 2017 - 13
ZAG HEROEZ Zak Storm - Super Pirate is a new
adventure series, and its licensing involves a
trifecta of the TV show, toys and a new mobile game.
"Five years down the road, we'll have
our own Avengers."
Meet Zak Storm, one of the company's
newest superheroes. ZAG HEROEZ
Zak Storm - Super Pirate is an adventure about a surfer kid, Zak, who
vanishes in the Bermuda Triangle and
reluctantly becomes the leader of a motley crew on a ship named The Chaos.
Zak masters the transforming powers
of his ancient talking sword, Calabrass,
and leads his crew through a variety of
adventures within the seven seas of the
The series, based on an original
idea from Man of Action Entertainment, debuted in multiple
territories around the world
and has already been scoring
top ratings. In the United States, Zak
Storm debuted this fall on Discovery
Family and Sinclair Broadcast Group's
KidsClick TV. On Nov. 1, ZAG and
global master toy
a digital trifecta
for Zak Storm.
very special about
the way we're
André Lake Mayer,
rolling this out,"
president of brand
Mayer says. "There strategy and consumer
are three platforms www.zag-inc.com
that will all launch Glendale, Calif.
on the same day."
TV show, a variety
of toys and a new
mobile game. On
Nov. 1, Zak Storm
debuted on Netflix.
Jeremy Zag, founder
At the same time,
the company is
launching a robust range of toys and
a free mobile game app that all work
together in a connected play experience.
"Every single toy features a collectable coin," Mayer says. "Kids can scan
the coin into their free game app and
receive rewards. They can level up the
gaming experience, get more power and
strength or enter different worlds."
The toys became available exclusively
online through Amazon in November.
After that, they
will expand to
Toys "R" Us in