Retail Merchandiser - November/December 2017 - 115
PROSHIP INC. SOLUTION PROVIDER
Parcel lockers provide customers with a
free, convenient delivery option and easy
returns process, Casey adds. According
to UPS, more than half of shoppers
are interested in an alternate delivery
location with extended hours and
lower fees, with 35 percent of these
shoppers preferring parcel lockers.
With parcel lockers, customers
receive a notification via email or SMS
message with a one-time PIN code or
QR code to retrieve their order. The returns process is just as easy, Casey says,
adding that customers simply drop
off their returns at a parcel
locker station by using
the retailer's return label.
"All they need do is
scan the label and then
place the parcel into the locker
that opens," he explains. "The
best part is that the convenient
delivery service can be placed inside
or outside the store. In fact, placing
parcel lockers inside or adjacent to a
brick-and-mortar store can increase
in-store foot traffic.
"This is a win-win for retailers
and for customers who enjoy the
additional in-store shopping experience after picking up their order, as
well as the convenience and cheaper
delivery option of parcel lockers,"
Casey adds. "According to the International Council of Shopping Centers,
during the 2015 holiday season, 32
percent of shoppers purchased an item
online and then picked it up at a brickand-mortar store.
Of those that used the buy online,
pick up in-store program, 69 percent
purchased additional items while picking up in-store and 36 percent made
another purchase in an adjacent store,
Placing parcel lockers inside or adjacent to a
brick-and-mortar store can increase in-store
"The numbers speak for themselves,
but ProShip's Packcity Intelligent Parcel
Lockers can also offer reporting
and metrics capabilities to
prove it," Casey says. "Although parcel lockers can
offer retailers numerous
benefits, many executives
want to see the numbers."
Packcity Parcel Lockers
offer reports and
metrics on a number
of key performance
pickup times, parcel
size and more, according to Casey. "Using
these reports, retailers can
determine the parcel locker
station's return on investment as well as the need for
additional parcel lockers on
site," he explains.
According to Casey,
many major retailers offer free
final-mile delivery services that can be
expensive to compete with, especially for
small to mid-sized retailers. That is why
retailers should consider adding parcel
lockers to their list of delivery options.
"Not only does this solution provide
a competitive advantage, but also parcel
lockers save retailers money by significantly decreasing freight costs," Casey
says. "Retailers can ship bulk orders
to parcel lockers instead of shipping
hundreds or thousands of small
orders to each residence.
"In fact, retailers can use their
own transportation and combine
online orders with other deliveries that
were already on schedule to be shipped
to the store, saving even more on shipping costs," he adds.
Ultimately, parcel lockers give
e-retailers a competitive advantage by
providing a function similar to a service
desk in a brick-and-mortar store, with
the exception of having to hire employees and excluding lengthy lines.
"Not only are parcel lockers another
delivery option for customers' online
orders, but they also allow customers to
return their order in three simple steps,"
Casey concludes. "Customers love the
added benefit of visiting their favorite
e-retailer's parcel locker station just
down the road from where they live."
Tim Casey is Vice President of Product at ProShip,
Inc., a Neopost company,
and a global provider
of logistics software and
product solutions including enterprise-wide,
multi-carrier shipping and manifesting
software, automated packing solutions and
intelligent parcel lockers. ProShip's reputation for quality is backed by decades of IT
and supply chain expertise. From packing
to shipping to delivery, ProShip's powerful
solutions enable goods to be delivered faster,
more efficiently and more cost-effectively
than ever before. For more information,
visit www.proshipinc.com. O