Retail Merchandiser - November/December 2017 - 103

¯
doTERRA
International
packaging that incorporates less material. "[We] make sure
we're good stewards of our Earth, which has created our
company," Jowers says.

Product Partners
dōTERRA maintains strong relationships with the people
who grow the plants that create its oils. "One of the great
decisions that our founders made early on was they wanted
to know the people growing these crops," Jowers says.
This is represented by the company's philosophy of
"Cō-Impact Sourcing," he says. "The most important thing
you can do is make these great people around the world your
partners and not your project."
The company has eliminated middlemen from the process, which not only allows dōTERRA to see first hand how
things are being done, but also deliver more money to the
growers. "They are benefiting immensely," he says, noting
that dōTERRA also has given charitable donations.
This has allowed hospitals and schools to be built in the
farmers' communities, and improvements to be made on
their homes. "It's very satisfying," he says. "One year, they
will have a dirt floor and two years later, they will have stone
or wooden floors."

Jowers joined dōTERRA in 2015 after a previous career
in politics and law that included serving as the chairman
and general counsel for Mitt Romney's leadership PACs.
"I love it," Jowers says. Not only has he seen dōTERRA's
growers prosper, but also its distributors.
"It's a very part time thing that allows them enough extra
cash to do some fun things with their family," he says. "Some
others become spectacularly successful."
After nearly 10 years, "We're just getting started," Jowers says, adding that
dōTERRA has yet to Capstone
saturate its markets. But
Since 1992 Capstone has provided innothe company is gaining
vative, turnkey solutions to create premier
momentum. "In October nutritional products for our client partners.
alone, we had over 85,000 As a cutting-edge developer and manupeople sign up [with dō- facturer of vitamins and supplements, the
cornerstones of our business are Science,
TERRA]," he says.
Performance and Trust. We work hard every
dōTERRA also has
day at continuous improvement and invest
plans to continue part- heavily in regulatory compliance in order to
nering with universities, make the highest quality Tablets, Capsules
hospitals and health clin- and Powder products that exceed our cusics to validate the value of tomer's expectations. Capstone Nutrition is
LIFE IMPROVED!
these oils. O

November/December 2017

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
Retail Merchandiser - November/December 2017 - 3
Retail Merchandiser - November/December 2017 - 4
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Retail Merchandiser - November/December 2017 - Cover3
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