Retail Merchandiser - November/December 2017 - 102
Essential to Success
keeps close to the growers that produce its essential oils. BY ALAN DORICH
Sourcing ingredients from more
than 45 countries, doTERRA
developing high-quality essential
oils for health and wellness.
Stirling, Emily Wright, Dr. David Hill and Greg
Cook created the idea for the company after several
decades of experience in the essential oil industry.
"They learned the power and efficacy of the oils,
but thought there was a better way to source [them],"
Jowers says, adding that the four co-founded the
company with partners in 2008. Today, dōTERRA
sells oils that it sources from more than 45 countries,
along with additional products infused with the oils.
"You can put them in diffusers to be able to benefit from them aromatically," Jowers says. Other
products can be applied directly to the skin or added
to food. Although 89 percent of dōTERRA's customer base consists of women, "We are growing our
male audience," he says, noting that the company is
aiming for a broad reach. "Everyone, we're finding, is
starting to use these oils in their homes."
Kirk Jowers, vice
president of corporate relations and
Pleasant Grove, Utah
hen dōTERRA International started operations nearly a decade ago, it
made a commitment to be the most
trusted essential oil company in the
world. The firm maintains that legacy to this day,
Vice President of Corporate Relations and European Markets Kirk Jowers says.
Not only are dōTERRA's oils tested when they
are harvested, "dōTERRA has truly earned the title
of 'Most Tested, Most Trusted.' You have to test it
before you bottle it and test it again when you're at
that final stage of bottling," he says. "It takes a dozen
tests to ensure you get it [right]."
Based in Pleasant Grove, Utah, dōTERRA offers
more than 130 essential oils and oil-infused personal care and spa products, dietary supplements and
healthy living products for emotional and physical wellness through independent distributors and
wholesale customers. Founding Executives David
dōTERRA's recent investments include a new SAP
system that is helping it cope with fast growth. "We
are in the midst of enjoying great improvements,"
Jowers says, but admits that the company did encounter some challenges in the transition.
However, "We're around the corner now and we
feel like the transition is 90 percent behind us," he
says. "Next year, we'll be rolling it out in different
countries throughout the world."
The company is expanding its corporate campus in
Pleasant Grove, bringing its size to nearly a million
square feet. This will include a new office building, a
medical clinic and the expansion of its manufacturing facility. All together, this will allow the company
to have 700 more employees at the location.
dōTERRA also will add a state-of-the-art lab and
new testing equipment. "As this industry evolves,
[we're] continuing to update with the technology on
all fronts," he says.
The spaces will reflect dōTERRA's focus on sustainability with features such as high-efficiency
lighting and mechanical systems. "We're doing all
that we can to make those certified LEED," he says.
Additionally, dōTERRA will soon introduce