Retail Merchandiser - November/December 2017 - 10

HOLIDAY TRENDS

Cyber Everyday
Shoppers now expect special sales and deals to appear at any time of the year. Retailers
should reevaluate what they can do for this new Cyber Everyday mindset. BY BART DEFOOR
Thanks to the ease of finding deals online,
customers have come to expect sales year-round
for their holiday shopping needs.

The holiday shopping season, and the flurry of activity that comes with it, will soon be in full swing. Retailers
know that their holiday sales will set the tone for the following year.
This has been the case since the dawn
of mass retail and is the genesis of the
industry. In recent history, retailers
and media alike focus on two seminal
shopping days: Black Friday and Cyber
Monday, as an indicator for the year.
10

RETAIL-MERCHANDISER.COM

Nowadays, shifting consumer buying
behaviors, driven by online technology,
have retailers pondering two big questions: "How much will online shopping
impact Black Friday turnout in my store?"
and, "Is Cyber Monday still relevant?"

November/December 2017

Everyday deals
Today, what were once disruptive market
forces have now become the norm. Consumers have Internet speeds at home
that rival their business connections, as
well as easy to use, powerful tools for
finding, comparing prices, buying and
receiving millions of products. Moreover,
thanks to the ease of finding deals online, customers have come to expect sales
all of the time - in fact, year-round - for
their holiday shopping needs. As such,
single day watershed shopping events,


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2017

Contents
Retail Merchandiser - November/December 2017 - Cover1
Retail Merchandiser - November/December 2017 - Cover2
Retail Merchandiser - November/December 2017 - 1
Retail Merchandiser - November/December 2017 - Contents
Retail Merchandiser - November/December 2017 - 3
Retail Merchandiser - November/December 2017 - 4
Retail Merchandiser - November/December 2017 - 5
Retail Merchandiser - November/December 2017 - 6
Retail Merchandiser - November/December 2017 - 7
Retail Merchandiser - November/December 2017 - 8
Retail Merchandiser - November/December 2017 - 9
Retail Merchandiser - November/December 2017 - 10
Retail Merchandiser - November/December 2017 - 11
Retail Merchandiser - November/December 2017 - 12
Retail Merchandiser - November/December 2017 - 13
Retail Merchandiser - November/December 2017 - 14
Retail Merchandiser - November/December 2017 - 15
Retail Merchandiser - November/December 2017 - 16
Retail Merchandiser - November/December 2017 - 17
Retail Merchandiser - November/December 2017 - 18
Retail Merchandiser - November/December 2017 - 19
Retail Merchandiser - November/December 2017 - 20
Retail Merchandiser - November/December 2017 - 21
Retail Merchandiser - November/December 2017 - 22
Retail Merchandiser - November/December 2017 - 23
Retail Merchandiser - November/December 2017 - 24
Retail Merchandiser - November/December 2017 - 25
Retail Merchandiser - November/December 2017 - 26
Retail Merchandiser - November/December 2017 - 27
Retail Merchandiser - November/December 2017 - 28
Retail Merchandiser - November/December 2017 - 29
Retail Merchandiser - November/December 2017 - 30
Retail Merchandiser - November/December 2017 - 31
Retail Merchandiser - November/December 2017 - 32
Retail Merchandiser - November/December 2017 - 33
Retail Merchandiser - November/December 2017 - 34
Retail Merchandiser - November/December 2017 - 35
Retail Merchandiser - November/December 2017 - 36
Retail Merchandiser - November/December 2017 - 37
Retail Merchandiser - November/December 2017 - 38
Retail Merchandiser - November/December 2017 - 39
Retail Merchandiser - November/December 2017 - 40
Retail Merchandiser - November/December 2017 - 41
Retail Merchandiser - November/December 2017 - 42
Retail Merchandiser - November/December 2017 - 43
Retail Merchandiser - November/December 2017 - 44
Retail Merchandiser - November/December 2017 - 45
Retail Merchandiser - November/December 2017 - 46
Retail Merchandiser - November/December 2017 - 47
Retail Merchandiser - November/December 2017 - 48
Retail Merchandiser - November/December 2017 - 49
Retail Merchandiser - November/December 2017 - 50
Retail Merchandiser - November/December 2017 - 51
Retail Merchandiser - November/December 2017 - 52
Retail Merchandiser - November/December 2017 - 53
Retail Merchandiser - November/December 2017 - 54
Retail Merchandiser - November/December 2017 - 55
Retail Merchandiser - November/December 2017 - 56
Retail Merchandiser - November/December 2017 - 57
Retail Merchandiser - November/December 2017 - 58
Retail Merchandiser - November/December 2017 - 59
Retail Merchandiser - November/December 2017 - 60
Retail Merchandiser - November/December 2017 - 61
Retail Merchandiser - November/December 2017 - 62
Retail Merchandiser - November/December 2017 - 63
Retail Merchandiser - November/December 2017 - 64
Retail Merchandiser - November/December 2017 - 65
Retail Merchandiser - November/December 2017 - 66
Retail Merchandiser - November/December 2017 - 67
Retail Merchandiser - November/December 2017 - 68
Retail Merchandiser - November/December 2017 - 69
Retail Merchandiser - November/December 2017 - 70
Retail Merchandiser - November/December 2017 - 71
Retail Merchandiser - November/December 2017 - 72
Retail Merchandiser - November/December 2017 - 73
Retail Merchandiser - November/December 2017 - 74
Retail Merchandiser - November/December 2017 - 75
Retail Merchandiser - November/December 2017 - 76
Retail Merchandiser - November/December 2017 - 77
Retail Merchandiser - November/December 2017 - 78
Retail Merchandiser - November/December 2017 - 79
Retail Merchandiser - November/December 2017 - 80
Retail Merchandiser - November/December 2017 - 81
Retail Merchandiser - November/December 2017 - 82
Retail Merchandiser - November/December 2017 - 83
Retail Merchandiser - November/December 2017 - 84
Retail Merchandiser - November/December 2017 - 85
Retail Merchandiser - November/December 2017 - 86
Retail Merchandiser - November/December 2017 - 87
Retail Merchandiser - November/December 2017 - 88
Retail Merchandiser - November/December 2017 - 89
Retail Merchandiser - November/December 2017 - 90
Retail Merchandiser - November/December 2017 - 91
Retail Merchandiser - November/December 2017 - 92
Retail Merchandiser - November/December 2017 - 93
Retail Merchandiser - November/December 2017 - 94
Retail Merchandiser - November/December 2017 - 95
Retail Merchandiser - November/December 2017 - 96
Retail Merchandiser - November/December 2017 - 97
Retail Merchandiser - November/December 2017 - 98
Retail Merchandiser - November/December 2017 - 99
Retail Merchandiser - November/December 2017 - 100
Retail Merchandiser - November/December 2017 - 101
Retail Merchandiser - November/December 2017 - 102
Retail Merchandiser - November/December 2017 - 103
Retail Merchandiser - November/December 2017 - 104
Retail Merchandiser - November/December 2017 - 105
Retail Merchandiser - November/December 2017 - 106
Retail Merchandiser - November/December 2017 - 107
Retail Merchandiser - November/December 2017 - 108
Retail Merchandiser - November/December 2017 - 109
Retail Merchandiser - November/December 2017 - 110
Retail Merchandiser - November/December 2017 - 111
Retail Merchandiser - November/December 2017 - 112
Retail Merchandiser - November/December 2017 - 113
Retail Merchandiser - November/December 2017 - 114
Retail Merchandiser - November/December 2017 - 115
Retail Merchandiser - November/December 2017 - 116
Retail Merchandiser - November/December 2017 - 117
Retail Merchandiser - November/December 2017 - 118
Retail Merchandiser - November/December 2017 - 119
Retail Merchandiser - November/December 2017 - 120
Retail Merchandiser - November/December 2017 - Cover3
Retail Merchandiser - November/December 2017 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com