Retail Merchandiser - May/June 2017 - M7

IRCE PREVIEW
Agenda:

Wednesday, June 7
Track: Fashion: Try it On!
10:30-11:30a.m. - "How to Win the Sale When Going Head to Head with Your Own Brand." Speaker:
Jose Nino, vice president of e-commerce digital marketing for Perry Ellis International.
1:15-1:45p.m. - "Knock It Off! Tactics to Combat Counterfeits." Speakers: Alan Behr, partner,
chairman, fashion practice for Phillips Nizer LLP and Zach Toczynski, director of
global brand enforcement for Levi Strauss & Co.
1:45-2:15p.m. - "Preserving Brand Value on Marketplaces." Speakers: Matt Kubancik, president
and founder of Street Moda and Tony Chvala, COO and chief marketing officer for
Pricefails.com.

away with actionable answers and
practical tactics for building their sales
and brand. This year, the agenda has
been expanded to include a dedicated
track for the fashion/apparel/home
furnishings industry, as well as two new
workshops, focusing on direct-to-consumer and design and usability.
The adjacent expo hall boasts nearly
600 of the top technology and solution
providers. Companies need to stand out
in the crowded e-commerce marketplace, and the event offers the technologies to keep sales growing. Whether
you're looking to build loyalty, optimize
search or drive revenue across every
channel, you'll find what you need here
to keep you ahead of your competition.
When it comes to building your
professional network, IRCE knows
that there's nothing better than connecting face-to-face. That's why it has
designed an unbeatable experience that
brings you together with e-retail leaders, expert speakers and peers facing
similar challenges. You'll have plenty
of opportunities to share insights, trade
experiences and solidify relationships,
all in a professional environment that
facilitates connections.
Don't miss main stage speakers, including Shark Tank's Barbara Corcoran
and Under Armour. For more, check out
IRCE's educational programming and
tracks agenda. O

3:15-3:45p.m. - "Best in Show: Apparel Innovations." Speaker: Lauren Freedman, senior vice
president of digital strategy and chief merchant for the etailing group.

Michelle Soriano is the director of marketing for IRCE.

12:30-1:15p.m. - "Live Review: Does Your Site Have That Consumer Appeal."

3:45-4:15p.m. - "Fashion Apps: What's in, Hot and Not." Speaker: Lauren Kaufman Witten, vice
president of luxury for Retail L2.
4:15-4:45p.m. - "Live Reviews: Is Your Site On-Trend or a Fashion Faux Pas?" Speaker: Scott
Kincaid, vice president of user experience for Usability Sciences.
Thursday, June 8
Track: Marketplaces
10:30-11:00a.m. - "The Marketplace Pioneer-What's Next at the Amazon Marketplace." Speaker:
Peeyush Nahar, vice president for Amazon Marketplace.
11-11:30a.m. -

"Where It All Began - eBay Today and Tomorrow."

1:15-1:45p.m. - "The State of Online Marketplaces: Who Offers What to Whom." Speaker: Fareeha
Ali, senior research analyst for Internet Retailer.
1:45-2:15p.m. - "How to Figure Out Which Marketplaces You Should be Selling On." Speakers:
Andrew Vagenas, CEO of Pharmapacks and Nathan Gordon, CIO for Christmas
Central.
3:15-3:45p.m. - "Advertising on Amazon: How to Implement a Large-Scale Ad Strategy on the
Amazon Marketplace." Speakers: Gavin Herbert, manager of digital marketing for
Mophie and Rick Backus, CEO of CPC Strategy.
3:45-4:15p.m. - "Marketplace Financials: Do the Numbers Work for You?" Speakers: Ian MacDonald, director of e-commerce, Silver Star Brands and Jason Boyce, CEO and
co-founder of Dazadi.com.
4:15-4:45p.m. - "Make Sure Your Marketplace Sales Fit Into Your Broader Strategy." Speaker:
Fahim Naim, founder of eShopportunity.com.
Friday, June 9
Workshop: Direct to Consumer Workshop
8:15-8:45a.m. - "Mapping the New World: How to Make the Transition to Consumer Selling."
Speaker: Callie Lushina, vice president of marketing for BioElements.
11:15a.m.-12p.m. - "Getting the Right Content to Where Consumers Are." Speakers: Christian
Santiago, strategic partner development lead for Google Manufacturer Center;
Rob Gonzalez, co-founder of Salsify, and Sonesh Shah, director for Digital Bosch
Power Tools.

May/June 2017

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
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Retail Merchandiser - May/June 2017 - MCover1
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