Retail Merchandiser - May/June 2017 - M60

Karl's TV. AUDIO. APPLIANCES. FURNITURE

A Great Place

CEO Chuck Wolkow is a longtime veteran of Karl's TV. AUDIO. APPLIANCES.
FURNITURE. "I joined in August of 1975," he recalls, noting that he wanted to
enter the retail business and joined the company as a salesperson.
"It's a great place to work," he says. "Elmer [Karl] is running his company
like a family. We're all very close and he allows the managers to run their
stores like it's their own store."
He also praises Karl's focus on in-store services. "Every day when he goes
into a store, the first place he goes is the service department," Wolkow says.
"People appreciate the fact that if they buy something from somebody and
they have an issue, they can have that someone take care of the problem."
Wolkow is proud of Karl's TV's longevity. "It seems like every day you
see something about someone going out of business, having troubles or
struggling," he says. "But we manage to keep growing, staying profitable and
offering the services that the customers need and want in our markets.
"Someone like Karl's will always be needed, no matter where they're at,"
he asserts. "A small independent dealer ... will always have an opportunity."

ple want to buy," he says. "If you treat a customer right, they're
going to buy from you because you've taken care of them."
That philosophy has earned Karl's TV repeat business,
which comprises half of its sales. "That's what a dealer like
us has to have to stay in business," Wolkow asserts. "We
have to continue to have customers who do repeat business
with us, and refer Karl's to their friends and co-workers."
These customers, he notes, often tell their friends that
they were treated well at Karl's. "That's how a small business

60

RETAIL-MERCHANDISER.COM

May/June 2017

can expect to grow over a course of time - taking care of
their customers every day," Wolkow says. "If you create a
reputation of not doing so - it will catch up with you."

Making it Happen
Karl's TV regularly adjusts to shifts in its industry, including
those in the electronics market. "[It] is an interesting business, but you've got to be very cautious, because prices are
not very stable," Karl warns.
The company has watched prices fluctuate monthly. "You
can see it at stores like Best Buy, as their sales are going
down," he says, noting that this lowers product prices.
"There's not a lot you can do about it."
Karl's TV also copes with the challenge of finding the
right people to staff its stores. "There's a lot of good, young
people out there but you have to find them," Karl says.
The company not only needs proper technicians and salespeople, but those it can rely on to perform deliveries and
warehousing services. "Sometimes, the job market [makes
it] difficult to fill everything in a timely manner," Wolkow
says. "But we make it happen."
Karl's TV manages this through both online and print
advertisements. "We'll also post signs in our stores, if we
have needs for any types of associate, whether it's service or
delivery," he says.
However, one of the company's best sources of employees


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
Retail Merchandiser - May/June 2017 - 8
Retail Merchandiser - May/June 2017 - 9
Retail Merchandiser - May/June 2017 - 10
Retail Merchandiser - May/June 2017 - 11
Retail Merchandiser - May/June 2017 - 12
Retail Merchandiser - May/June 2017 - 13
Retail Merchandiser - May/June 2017 - 14
Retail Merchandiser - May/June 2017 - 15
Retail Merchandiser - May/June 2017 - 16
Retail Merchandiser - May/June 2017 - 17
Retail Merchandiser - May/June 2017 - 18
Retail Merchandiser - May/June 2017 - 19
Retail Merchandiser - May/June 2017 - 20
Retail Merchandiser - May/June 2017 - 21
Retail Merchandiser - May/June 2017 - 22
Retail Merchandiser - May/June 2017 - 23
Retail Merchandiser - May/June 2017 - 24
Retail Merchandiser - May/June 2017 - 25
Retail Merchandiser - May/June 2017 - 26
Retail Merchandiser - May/June 2017 - 27
Retail Merchandiser - May/June 2017 - 28
Retail Merchandiser - May/June 2017 - 29
Retail Merchandiser - May/June 2017 - 30
Retail Merchandiser - May/June 2017 - 31
Retail Merchandiser - May/June 2017 - 32
Retail Merchandiser - May/June 2017 - 33
Retail Merchandiser - May/June 2017 - 34
Retail Merchandiser - May/June 2017 - 35
Retail Merchandiser - May/June 2017 - 36
Retail Merchandiser - May/June 2017 - 37
Retail Merchandiser - May/June 2017 - 38
Retail Merchandiser - May/June 2017 - 39
Retail Merchandiser - May/June 2017 - 40
Retail Merchandiser - May/June 2017 - 41
Retail Merchandiser - May/June 2017 - 42
Retail Merchandiser - May/June 2017 - 43
Retail Merchandiser - May/June 2017 - 44
Retail Merchandiser - May/June 2017 - 45
Retail Merchandiser - May/June 2017 - 46
Retail Merchandiser - May/June 2017 - 47
Retail Merchandiser - May/June 2017 - 48
Retail Merchandiser - May/June 2017 - 49
Retail Merchandiser - May/June 2017 - 50
Retail Merchandiser - May/June 2017 - 51
Retail Merchandiser - May/June 2017 - 52
Retail Merchandiser - May/June 2017 - 53
Retail Merchandiser - May/June 2017 - 54
Retail Merchandiser - May/June 2017 - 55
Retail Merchandiser - May/June 2017 - 56
Retail Merchandiser - May/June 2017 - 57
Retail Merchandiser - May/June 2017 - 58
Retail Merchandiser - May/June 2017 - 59
Retail Merchandiser - May/June 2017 - 60
Retail Merchandiser - May/June 2017 - 61
Retail Merchandiser - May/June 2017 - 62
Retail Merchandiser - May/June 2017 - 63
Retail Merchandiser - May/June 2017 - 64
Retail Merchandiser - May/June 2017 - 65
Retail Merchandiser - May/June 2017 - 66
Retail Merchandiser - May/June 2017 - 67
Retail Merchandiser - May/June 2017 - 68
Retail Merchandiser - May/June 2017 - 69
Retail Merchandiser - May/June 2017 - 70
Retail Merchandiser - May/June 2017 - 71
Retail Merchandiser - May/June 2017 - 72
Retail Merchandiser - May/June 2017 - MCover1
Retail Merchandiser - May/June 2017 - MCover2
Retail Merchandiser - May/June 2017 - M1
Retail Merchandiser - May/June 2017 - M2
Retail Merchandiser - May/June 2017 - M3
Retail Merchandiser - May/June 2017 - M4
Retail Merchandiser - May/June 2017 - M5
Retail Merchandiser - May/June 2017 - M6
Retail Merchandiser - May/June 2017 - M7
Retail Merchandiser - May/June 2017 - M8
Retail Merchandiser - May/June 2017 - M9
Retail Merchandiser - May/June 2017 - M10
Retail Merchandiser - May/June 2017 - M11
Retail Merchandiser - May/June 2017 - M12
Retail Merchandiser - May/June 2017 - M13
Retail Merchandiser - May/June 2017 - M14
Retail Merchandiser - May/June 2017 - M15
Retail Merchandiser - May/June 2017 - M16
Retail Merchandiser - May/June 2017 - M17
Retail Merchandiser - May/June 2017 - M18
Retail Merchandiser - May/June 2017 - M19
Retail Merchandiser - May/June 2017 - M20
Retail Merchandiser - May/June 2017 - M21
Retail Merchandiser - May/June 2017 - M22
Retail Merchandiser - May/June 2017 - M23
Retail Merchandiser - May/June 2017 - M24
Retail Merchandiser - May/June 2017 - M25
Retail Merchandiser - May/June 2017 - M26
Retail Merchandiser - May/June 2017 - M27
Retail Merchandiser - May/June 2017 - M28
Retail Merchandiser - May/June 2017 - M29
Retail Merchandiser - May/June 2017 - M30
Retail Merchandiser - May/June 2017 - M31
Retail Merchandiser - May/June 2017 - M32
Retail Merchandiser - May/June 2017 - M33
Retail Merchandiser - May/June 2017 - M34
Retail Merchandiser - May/June 2017 - M35
Retail Merchandiser - May/June 2017 - M36
Retail Merchandiser - May/June 2017 - M37
Retail Merchandiser - May/June 2017 - M38
Retail Merchandiser - May/June 2017 - M39
Retail Merchandiser - May/June 2017 - M40
Retail Merchandiser - May/June 2017 - M41
Retail Merchandiser - May/June 2017 - M42
Retail Merchandiser - May/June 2017 - M43
Retail Merchandiser - May/June 2017 - M44
Retail Merchandiser - May/June 2017 - M45
Retail Merchandiser - May/June 2017 - M46
Retail Merchandiser - May/June 2017 - M47
Retail Merchandiser - May/June 2017 - M48
Retail Merchandiser - May/June 2017 - M49
Retail Merchandiser - May/June 2017 - M50
Retail Merchandiser - May/June 2017 - M51
Retail Merchandiser - May/June 2017 - M52
Retail Merchandiser - May/June 2017 - M53
Retail Merchandiser - May/June 2017 - M54
Retail Merchandiser - May/June 2017 - M55
Retail Merchandiser - May/June 2017 - M56
Retail Merchandiser - May/June 2017 - M57
Retail Merchandiser - May/June 2017 - M58
Retail Merchandiser - May/June 2017 - M59
Retail Merchandiser - May/June 2017 - M60
Retail Merchandiser - May/June 2017 - M61
Retail Merchandiser - May/June 2017 - M62
Retail Merchandiser - May/June 2017 - M63
Retail Merchandiser - May/June 2017 - M64
Retail Merchandiser - May/June 2017 - M65
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com