Retail Merchandiser - May/June 2017 - M58

Retail

KARL'S TV. AUDIO. APPLIANCES. FURNITURE

Doing it Right

Karl's TV continues to thrive as an independent retailer in its markets. BY ALAN DORICH
Karl's TV's capabilities allow it to deliver
products, install them and ensure they are
working properly.

K
Elmer Karl, owner
www.karlsonline.com
Gregory, S.D.

58

arl's TV. AUDIO. APPLIANCES. FURNITURE has seen its competition surge
with the rise of big-box stores and Internet retailers like Amazon. But Karl's, the
61-year-old independent retail operation, sets itself
apart in the market with its focus on service, owner
Elmer Karl says.
Each of its locations features a service department
where customers can bring their appliances or electronics for repair. "We take care of all of our customers if they have a problem," Karl says. "A lot of other
companies don't do that."
Based in Gregory, S.D., Karl's TV sells appliances,

RETAIL-MERCHANDISER.COM

May/June 2017

electronics, furniture and mattresses. Karl founded
the company in 1956, after working for Marshall
Field's in Chicago as a TV technician.
He started the company in his hometown of
Gregory as a TV repair shop with a $2,000 loan. "I
decided I'd try it for a year or two," he recalls. "If I
was broke by then, I'd go west."
But by the next year, he was married and he and
his wife grew the business, which added its second
location in 1963. Today, Karl's TV has 24 stores in
North and South Dakota, Iowa, Nebraska, Wyoming, Minnesota and Wisconsin.
The company also has several warehouses in South


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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