Retail Merchandiser - May/June 2017 - M51

Retail

HOME FRANCHISE CONCEPTS

Building Futures

Home Franchise Concepts is turning into one of the fastest-growing franchises in the
direct-to-consumer home services category. BY KAT ZEMAN

I

t started out 25 years ago as a small business operating out of a cramped apartment in Orange
County, Calif. Five friends with an entrepreneurial spirit and a passion for home furnishing
decided to start a window coverings company. They
called it Budget Blinds. In an old white Jeep, they
drove around delivering fliers door-to-door to promote their new company.
Over time, they branched out their window coverings concept into the franchise business. More than
two decades later, the company has almost 1,100
home improvement franchises throughout North
America. Budget Blinds now operates under Home
Franchise Concepts along with two other concepts:
Tailored Living and Concrete Craft.
"We offer people an alternative to working 9-to5," Home Franchise Concepts CEO Shirin Behzadi
says. "At the same time, we want to give them an
opportunity to make good money. All of our models
were created with that in mind."
Entrepreneurs wishing to open one of its three
franchise concepts must have between $100,000 to
$150,000 in liquid assets, depending on the concept.
Net worth needs to be about the same.
The initial start up fee is $84,950 for Budget
Blinds, $74,950 for Tailored Living and $57,450 for
Concrete Craft. Home Franchise Concepts charges
a flat royalty fee of $300 per month for the first six
months and then $700 per month for the following six months. The fees, which then start to vary by
concept, keep increasing every six months but cap
out between $1,500 and $2,000 per month.
Home Franchise Concepts also collects a monthly advertising fee that ranges from $750 to $1,000.
"Entry into one of our franchises requires low capital," Behzadi says. "So we appeal to people in all
walks of life."

Tools for Success
Home Franchise Concepts, which is celebrating its
25th anniversary this year, has enjoyed strong franchise territory growth with a very small closing rate.

Concrete Craft is one of the three businesses operating
under the Home Franchise Concepts umbrella.

"Our turnover rate is extremely low," Behzadi says.
"We have created systems that allow our franchisees
to be successful."
Promising "best-in-class" support and training,
the company offers a wide variety of tools to its
franchisees. Everyone participates in a two-week
training program at the company's offices in Orange, Calif. Topics range from set up, management
and sales to marketing and product knowledge. After that, each franchisee is assigned a coach for at
least three months. Coaches remain available for
the life of the business. In addition, each concept
offers its franchisee weekly motivational calls and a
variety of webinars.
To further educate franchisees, the company is
planning to roll out a new extended learning program this year. It will offer franchises a variety of
courses and access to video training modules and
other forms of training media.
May/June 2017

Shirin Behzadi, CEO
www.homefranchiseconcepts.com
Orange, Calif.

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
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