Retail Merchandiser - May/June 2017 - M5

SAN DIEGO COMIC-CON PREVIEW

Hot Pop Culture
With more than 135,000 attendees each year, San Diego Comic-Con showcases the latest,
on-trend programming in pop culture. BY BIANCA HERRON

San Diego Comic-Con returns to the San Diego Convention Center beginning with Preview Night on Wednesday,
July 19 through Sunday, July 23.
This year is San Diego Comic-Con's
48th year, making it North America's
longest continuously run comics and
popular arts convention.
Organized by the San Diego Comic
Convention, its parent organization,
San Diego Comic-Con is held each July
in San Diego, Calif., at the San Diego
Convention Center. More than 135,000
people and over 1,000 exhibitors attend
the pop culture convention each year.
Some of its highlights include a diverse exhibit floor featuring publishers,
movie studios, television networks, game
manufacturers, interactive multimedia
and retail art. San Diego Comic-Con
prides itself for featuring 2,000 hours of
programming on all aspects of comics
and popular art.

Attendees will be able to peruse a
wide selection of timely programs,
including new movies, television shows,

comics, games and other aspects of
popular art.
"As fans of pop culture ourselves, we
always try to produce the type of event
we would want to attend," Communications & Strategy Coordinator Robert
Sayler told Retail Merchandiser.
"I think this is part of the reason for
our continued success," he adds. "No
matter your interest, you'll love our
programming. If you are a film fan, then
news and celebrities (both from behind
and in front of the camera) might be
the most outstanding for you. However,
the same is true for comic fans, fans of
costuming and videogames, amongst
other things.
"It's wonderful seeing so many people
have a genuinely great time," Sayler
concludes. "Even if they have to wait in
line, they make the most of it by making
new friends and sharing stories of their
experiences at the show. Hopefully they
were introduced to new adventures and
look forward to taking part in those
adventures again." O

PHOTO CREDIT: MELIA ROBINSON/TECH INSIDER

Henry Cavill and
Ben Affleck, stars
of Batman v.
Superman: Dawn
of Justice, speak
during a panel at
San Diego ComicCon in 2015.

May/June 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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