Retail Merchandiser - May/June 2017 - M44

Hanna's Candle Company

where we had many employees working 10 hours per day,
six days per week for about four months. That put a lot of
strain on everyone having to work 10-hour shifts daily. So
we are expanding the width of our lines so we can produce
25 to 30 percent more product in a shorter period of time."
Additionally, the candle company has invested in graphic
equipment to print labels in-house as well as screen print.
"We are now able to screen print in-house, even on jars,"
Williams says. "We have made these changes not only because they will allow us to be more efficient, but also to
provide our consumer with a more personalized, one-of-akind product. Which makes everyone happy."

Working Together
Hanna's Candle Company has a dedicated workforce, according to Williams. "We are very fortunate in northwest
44

RETAIL-MERCHANDISER.COM

May/June 2017

Arkansas to have a great group of people," he says proudly.
"We also have a really low unemployment rate at 3 percent."
With its small executive team, the company also seeks
buy-in from its employees who have played a key role in
the company's success. "In our front office we have about 25
employees, majority of whom have been here for at least 20
years," Williams explains. "They are very loyal to us, and in
return we are very loyal to them."
Williams adds that the work culture is family-like. "We
support each other when we experience things not only at
work, but also at home, whether it be with our children,
weddings, divorces or deaths," he says. "For example, there
is a young man in our sales department who paid for college
by working in our lab and production operation. When he
graduated he started working full-time in our sales department. There are many people that enjoy working here because we work with them and are flexible to their needs."
Additionally, the company finds it valuable to not only
train its employees for their respective jobs, but also on its
production process. "All of our salespeople have to work in
our production area for about three to four weeks because
we want them to understand the basics of how candles are
made," Williams explains. "It's one thing to sell a candle;
however, it's another thing to tell a customer how it's made
and what makes it special."
Ultimately, Williams notes that he is most proud of the
people he works with. "I respect them, they respect me and
that creates an enjoyable work environment," he says. "I
know that our customers feel the same way about Hanna's
Candle Company. They like working with us, they like our
products and know we are supplying a high-quality product
at a reasonable cost. So, we've achieved our goals and hopefully made them happy in the process."
Looking ahead, Hanna's would like to expand into the
grocery market. "We are doing well in the retail market;
however, grocery is an area where we would like to see significant growth," Williams says. "In addition, we are also
investing time and resources into our online ventures and
are seeing some nice results in that arena.
"Candlemart.com was updated and re-launched in 2012,
and offers all of our products available for purchase," Williams says.
"Weddingcandles.com is a relatively new site, where you
can personalize and customize your candles," he continues.
"For example, let's say you are getting married and want a
candle jar that has you and your partner's names and wedding date on it. We can screen print that information on one
jar or more than 1,000. So, no matter what our customers
are looking for, we feel we can meet their every need with an
affordable, high-quality product, assembled and poured here
in the U.S." O


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - M1
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