Retail Merchandiser - May/June 2017 - M43

Hanna's melt business, which makes up
one of its production lines, has been a
source of much growth lately.

"That doesn't mean we are the cheapest and we are certainly not the most
expensive," he notes. "However, when
you can produce at a very competitive
price and ship on time, it makes your
customer feel confident that they are
going to get the product they ordered."
The Fayetteville, Ark.-based company's customers include WalMart,
Sam's Club, Aldi, Meijer Stores, Publix,
Walgreens and many more grocery and
drug store chains nationwide.
"We also have our own brand, private-label and licensed products," Williams notes. "For example, our licensed
products include Hershey's and Jolly
Rancher, both of which sell very well.
We also just signed a contract with David Tutera, a celebrity wedding planner/designer and reality television star.
We'll have a complete wedding line in
his collection."
Hanna's Candle Company's suppliers

Flavor & Fragrance
Specialties Inc.
FFS prides itself on our commercial success
through shared synergy. We create fragrances that are artistically crafted and technically
sound. Our master perfumers, application
experts and marketing specialists collaborate to connect with consumers through
personal fragrance experiences.

play a "very big role" in the company's
success, according to Williams. "Many
times our purchase orders do not come
in as timely as we would like," he says.
"Even still, our suppliers are very good
about helping us to ship on time. From
fragrance houses to packaging companies, they all work to ensure we're meeting those tight deadlines."

Expanding Capacity
Unlike other candle companies that
have to order their machinery from
suppliers, Hanna's engineering team
designs and makes all of its machinery
in its 30,000-square-foot facility.
"We have one of the largest machine
shops in Arkansas," Williams says.
"Our ability to make our own production equipment - in our own facility -
saves time and financial resources."
Recently, the company's melt business, which makes up one of its production lines, has been a source of
much growth. "It has continued in that
fashion as we expanded the melt line to
be more efficient," Williams notes.
Hanna's is now revamping its pour
production line, which is expected to
make substantial improvements on the
line's productivity.
"Expanding the line will allow us to
run faster and be more efficient," Williams says. "We hit a point last year
May/June 2017

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
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Retail Merchandiser - May/June 2017 - MCover1
Retail Merchandiser - May/June 2017 - MCover2
Retail Merchandiser - May/June 2017 - M1
Retail Merchandiser - May/June 2017 - M2
Retail Merchandiser - May/June 2017 - M3
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