Retail Merchandiser - May/June 2017 - M42

Retail

The company's customers include WalMart,
Sam's Club, Aldi, Meijer Stores, Publix and
Walgreens.

HANNA'S CANDLE COMPANY

Fresh Scents

Hanna's Candle Company prides itself on providing customers with an on-time, quality
product for an affordable price. BY BIANCA HERRON

I

Joe Williams, vice
president of sales
and marketing
www.candlemart.com
Fayetteville, Ark.

42

n 1987, Burt Hanna, founder of Hanna's Candle Company, was a college student looking to
make ends meet by selling potpourri he made in
the basement of his home. Hanna quickly found
some success, prompting him to move the business
out of the basement and into a factory. Soon after,
he expanded into making practically every kind of
scented product, ultimately finding a niche in the
scented candle market.
Thirty years after its founding, Hanna's Candle
Company produces a variety of products, including
candles in dozens of scents, such as vanilla, lavender and cinnamon sugar. "We are one of the larger
home fragrance companies in the United States,"
Vice President of Sales and Marketing Joe Williams

RETAIL-MERCHANDISER.COM

May/June 2017

says. "We have been very successful by being able to
maintain a small group of key executives."
Williams says the small group allows the company
to be "flexible and nimble" when making decisions.
"We do not have to call a board meeting or ask investment groups for their permission," he explains.
"All we have to do is call one another, discuss what
we want to do and ask for each other's opinion. From
there, we will make a decision on the spot and implement any new idea or process we want immediately."

Key Advantages
Hanna's Candle Company is known for producing
a good product at a very competitive price, Williams says.


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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