Retail Merchandiser - May/June 2017 - M33

The Paper Store

A Personal Touch
Another strategy for combating online retailers is to focus
on what they are incapable of offering: a personal connec-

tion with their communities. The Paper Store chain has
raised more than $1 million in the past five years for charities in its communities.
Its 2016 Gift of Giving charity event alone raised $30,000
for 20 food pantries, shelters and soup kitchens. The chain
recently raised more than $150,000 in donations for a family with a sick child in one of its communities. "As a family-owned and operated company of over 50 years, the message of giving back and helping others is at the heart of what
we do," Anderson says. O

PHOTO: NATHAN EKIS, THE PAPER STORE

pany's brand along with creating a unique and memorable
shopping experience for its customers and paying attention
to their changing needs. "In this retail environment you
need to be on top of your game to survive," Anderson says.
"We remain committed to the brick-and-mortar piece of
our business. This isn't to say we aren't committed to developing our e-commerce side of the business."
The company is investing "significant dollars" to further
develop its website to offer online customers a unique experience. In 2009, it partnered with Aptos, an Atlanta, Ga.based software solutions company. "It really set our business
on an upward trajectory and allowed us to scale up our business fast," Anderson says.
With Aptos, The Paper Store now has a fully integrated end-to-end retail technology solution that allows it to
pinpoint data that drives its business solutions. In the near
future, the company plans to add Aptos' new digital commerce suite. As a result, The Paper Store expects to double
its online sales over the next two years, Anderson says.

May/June 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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