Retail Merchandiser - May/June 2017 - M24

Jewelry

FASHION ACCESSORIES FIRST

Leaders in Innovation

FAF has a unique approach to the fashion jewelry and accessories business. BY ALAN DORICH
Vice President of Sales Noel Bentley (from left)
and principals JoEllen Fiorenzano and Arthur
Fiorenzano encourage the FAF team to think
outside the box.

PHOTO BY LISA HANCOCK

JoEllen Fiorenzano,
principal and chief
development officer
www.faf.com
Greenville, R.I.

24

F

ashion Accessories First (FAF) views challenges as opportunities, according to Principal and Chief Development Officer JoEllen
Fiorenzano. "Many of our retail partners
come to FAF with challenges they're having from
the ever-changing business climate," she says. "They
are looking for solutions. FAF works cross-functionally to provide solutions and drive opportunities."
Greenville, R.I.-based FAF designs and markets
fashion jewelry and accessories. Principal Arthur
Fiorenzano co-founded the company with his father
in 1975 as a manufacturer of fashion jewelry. "In the
early years, we became one of the largest domestic
suppliers for wholesalers and service companies that
were focused on mass, mid-tier and specialty department stores," Fiorenzano says. In the mid '80s, the
company began selling directly to retailers who were
interested in factory direct pricing.

RETAIL-MERCHANDISER.COM

May/June 2017

The company grew its client base further with the
2008 acquisition of Catherine Stein Designs, a New
York City-based jewelry design house. Noel Bentley, the vice president of sales and Catherine Stein
Designs, says that the division largely serves specialty and department stores. FAF leverages Catherine
Stein's "Better by Design" philosophy throughout
FAF's entire customer base, she adds.
Today, FAF is the primary jewelry resource for
many of its largest customers. "It is the expertise in
all areas of the business that we wrap around our
products that makes us a go-to supplier," JoEllen
Fiorenzano says. "Our systems, processes and global
footprint allow us to deliver on-trend quality products with the highest levels of efficiency and value to
our customers. The same values on which our company was founded serve as the standards by which
we conduct our business, as well as ourselves."


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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