Retail Merchandiser - May/June 2017 - M18

Likewise, Mumbai's SPEEZ district is home to many
jewelry manufacturers. "We have people embedded in those
factories doing quality control, making sure that jewelry
meets our standards and American standards so we don't
have to send it back," Matthews says.
Although its foreign operations are centered in Asia, JTV
purchases gemstones and jewelry from all over the world
- emeralds from Columbia, gems from Madagascar and
Blue John minerals from the United Kingdom. Matthews
says the only continent the company does not source from
is Antarctica. The company employs gemologists who understand the science of gemstones and can inspect materials
for quality.
JTV's global presence requires a significant amount of
traveling for Matthews. He's visited the black opal mines of
eastern Australia and seen the quarries in Jaipur. Experiencing those locations has given him a greater appreciation for
how culture influences jewelry, such as designs from Jaipur
that take inspiration from the ancient fort walls around the
city. "Just learning about the different cultures and how they
think is really fascinating," he says.
The history and culture of each stone or piece of jewelry are part of the appeal to buyers and JTV makes sure
to include those stories during its programs. In that way,
JTV's programs are as much about jewelry education and
entertainment as they are selling products. The company
embraces that aspect of its viewership and even offers a
show called Jewel School that teaches viewers to make their
own jewelry.

18

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May/June 2017


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
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Retail Merchandiser - May/June 2017 - MCover1
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Retail Merchandiser - May/June 2017 - M1
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