Retail Merchandiser - May/June 2017 - M16

jewelry went to $0 instead of finding a
smaller amount they could afford.
JTV developed a new in-house
consumer-financing plan to address
that kind of drop off while also
making more expensive purchases
palatable for a wider range of incomes. An item that sells for $30 on
air can now be purchased for $10 up
front with the difference stretched out
into payment installments over time.
The same holds true for JTV's more
expensive items, making it easier for
consumers to spread out the cost to fit
their budgets.
The way JTV conducts business also
helps to make its jewelry affordable.
For those who can't justify an $80,000
diamond-studded tennis bracelet, the
company offers synthetic stones, such
as moissanite, that offer all of the flash
at a far more modest price. It also
purchases directly from gem producers,
pearl farmers and jewelry artisans to
keep prices low.
"Because we're committed to bringing extraordinary value to the customer, that's a great benefit," Matthews
says of buying direct. "Customers that
would not be able to afford the price of
a piece at a jewelry store
could find
a similar
item for
half or a
fifth of what
it would cost
somewhere
else."

its teams were under one roof. The
company consolidated its real estate
and closed several facilities that were
scattered around Knoxville in favor of
a three-phase expansion to its corporate headquarters to house all of
its domestic operations. "We built a
corporate campus from what had been
a hodge-podge of buildings around
town," Matthews says.
The expanded corporate campus
now includes JTV's television studios,
training center, accounting department, merchandising team and call
center. It even has recreational facilities
such as a gymnasium, track and volleyball court, but most significantly, JTV's
warehouse, a fully automated, modern
facility designed to move shipments in
an extremely proficient manner.
The process of automating the
warehouse began four years ago when
JTV implemented techniques that
dramatically improved its pick rates in
a traditional setup. The bigger change
occurred last year when the warehouse
underwent phase two of automation.
JTV abandoned traditional picking
in favor of an automated carousel built
by SSI Schaefer. The carousel took a
year to design and install and required
JTV to construct a new warehouse around

All-in on
Automation
As part
of that
desire
to pass
savings on to customers, JTV realized it could
operate more efficiently if all of
16

RETAIL-MERCHANDISER.COM

May/June 2017

the
system.
"This fulfillment operation is


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
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Retail Merchandiser - May/June 2017 - MCover1
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Retail Merchandiser - May/June 2017 - M1
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