Retail Merchandiser - May/June 2017 - M10

people we're open for this kind of
show, I think we'll get people interested," he says.

Staying Viable
The live show is just the latest example
of how JTV, one of the largest jewelry sellers in the world, is expanding
its audience to new media. "While
many people watch us on television,
we're not really to be thought of as a
television company," Matthews says.
"We're a content company that creates
exciting television while we're selling
our products."
JTV's live broadcasts already reach
86 million American households - an

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Vinayak Jewels (VJL)
Vinayak Jewels is a specialist Gemstone
Jewellery manufacturer made up of a team of
experts who have been working in jewellery
for over 18 years. Based in Jaipur, India,
the gemstone capital of the world, Vinayak
Jewels prides itself on quality, value and
extraordinary commitment to its customers.
Making a piece of jewellery at Vinayak is a
team effort. Everyone is aware of each stage
of jewellery development. The Gem cutters
will spend time with the designers and
model makers. The stone setters will spend
time with the stone sorters and designers.
It is important for everyone to understand
the limits and the capabilities of each stage.
This way, we can be sure that a piece of
jewellery is always finished to the highest
standard, and the Gemstone is always treated with the utmost respect by every hand
that touches it.
10

RETAIL-MERCHANDISER.COM

May/June 2017

impressive number itself, but one that
does not even include the company's
online streaming audience, mobile
website and app users, as well as its
current Roku livestream. With modern technology and the use of smart
devices, JTV can reach viewers and
customers 24/7 even if they are away
from a television.
It used to be that customers would
call into a show and ask the host to
rotate a piece of jewelry to see it from a
different angle. That kind of live interaction subsided over the years as JTV
grew, but it is now being replicated in a
more modern format.
Chat rooms allow customers to
interact among each other and JTV
hosts in real time during over-the-air
programs or special web-only shows.
"What we're doing is restoring the
original roots of that webcast in our
online forum," Matthews says.
Additionally, those streaming
options are increasingly important as
the number of traditional television
viewers diminishes. Research from
Gfk MRI's Survey of the American
Consumer earlier this year found that
30 percent of millennials are cord
cutters - meaning they do not pay for
television service.
Instead, millennials spend 65 per-


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
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Retail Merchandiser - May/June 2017 - MCover1
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Retail Merchandiser - May/June 2017 - M1
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