Retail Merchandiser - May/June 2017 - 8

COVER STORY

Adorably

UGLY

STX is in 'the perfect situation' with the Uglydoll property with an
upcoming movie and licensing. BY ALAN DORICH

Oren Aviv, president
and chief content
officer at STXfilms
www.uglydolls.com
www.stxentertainment.com

Stephanie Sperber,
CEO of White Space
Entertainment
www.uglydolls.com
www.stxentertainment.com
8

W

hen a studio puts
out a movie, audiences are not always
immediately familiar with the characters in the film. But
STX Entertainment has that advantage with its upcoming "Uglydolls"
movie, which takes its characters from
the popular Uglydoll brand.
The film, set for release in 2019,
will have a message that appeals to
all, says Oren Aviv, the president and
chief content officer at STXfilms.
"We all have something special about
us and that's what the film celebrates," he says. "That cuts across all
demographic lines."

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
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