Retail Merchandiser - May/June 2017 - 7

PHOTO BY CINDY ORD/GETTY IMAGES FOR NYCWFF

NEW YORK CITY WINE & FOOD FESTIVAL PREVIEW

PHOTO BY NICHOLAS HUNT/GETTY IMAGES FOR NYCWFF

NYCWFF has raised more than $10 million to
help end hunger.

Attendees of the festival can sample an array of
wines and spirits, discover new products and
taste carefully crafted dishes.

70 events that take place throughout its
celebratory weekend.
One of the festival's signature events
taking place at Pier 94 on Saturday,
Oct. 14 and Sunday, Oct. 15, is the
Grand Tasting presented by ShopRite.
The event features Samsung® Culinary
Demonstrations, which showcases live
demos from Food Network & Cook-

ing Channel personalities, plus book
signings and various wine, spirits and
food tastings that all take place within
NYCWFF's 135,000-square-foot culinary playground.
Other fan-favorite events include the
Burger Bash® hosted by Rachael Ray,
Tacos & Tequila hosted by Aarón Sánchez, Pigs and Pints hosted by Robert

Irvine, Greenmarket Brunch hosted
by Geoffrey Zakarian, Variety presents
Broadway Tastes, Lucky Chopsticks: An
Asian Night Market hosted by Andrew
Zimmer, and Oyster Bash.
New events that will be held at the
10-year anniversary festival include a
celebration of women mixologists and
chefs at Femme Fatale with Speed
Rack hosted by Anne Burrell, a Family
Italian Harvest Party hosted by Giada
De Laurentiis and her daughter Jade, a
Late-Night Sandwich Eggs-travaganza
party, Isreali Brunch hosted by Michael
Solomonov and Rooftop Rosé at The
Top of the Standard.
"We are also hosting several family-friendly events this year," festival
Founder and Director Lee Brian
Schrager says. "Expanding upon the
success of last year's introduction of the
Culinary Demonstrations Only ticket at
our signature Grand Tasting presented by
ShopRite, this year's line-up also features
an ice cream social and Italian Harvest
Party that fans of all ages can enjoy."
The New York City Wine & Food
Festival began as a one-night event
called SWEET in the fall of 2007. In
2008, Schrager launched the inaugural
NYCWFF, which has quickly grown to
mirror its sister festival, the Food Network & Cooking Channel South Beach
Wine & Food Festival, or SOBEWFF.
Ultimately, after 10 years, Lee is
most proud that the New York City
Wine & Food Festival has raised more
than $10 million to help end hunger
with Food Bank For New York City
and No Kid Hungry.
"We are grateful to all of the talent,
partners and fans who support NYCWFF - it takes a village, as they say,
and we're thankful for all that join us to
eat, drink and end hunger," Lee says.
As NYCWFF looks ahead, he
concludes, "We want to continue
celebrating great wine, food and spirits
via unique events that drive awareness
and raise funds to help close the gap on
hunger in our country." O

May/June 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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