Retail Merchandiser - May/June 2017 - 66

SOLUTION PROVIDER HR MANAGEMENT

Better Retail Labor
How grocery retailers can overcome the challenge of recruiting and training talent in the
midst of a shrinking labor pool. BY JIM ENGLISH
Consumers have put the pressure on
delis, the fastest-growing segment in
grocery stores, to deliver a new experience with an expansive variety of food
service offerings to meet their changing needs. In fact, prepared foods have
skyrocketed in the grocery space, with
annual revenue climbing from $12.5
billion in 2006 to $28 billion in 2015,
five times the rate of traditional restaurant growth, according to the National
Restaurant Association - and it's not
expected to slow down. As a result,
grocery stores have evolved from simply
providing ingredients and produce to
operating more as a grocerant, now
selling high-quality, prepackaged meals
and fresh grab-and-go items.
Any leading banner will tell grocers
that meeting consumer demand for
high-quality products and experiences begins with a smart back-of-house
operation. However, deli operators must
first overcome the challenge of recruiting and training talent in the midst of a
shrinking labor pool.

One of the best starting points to identify
good candidates is by tapping your top team
members for referrals.

Design the environment that delivers the service
you want, and it will be easier to recruit the right
people for the job.

Recruiting top talent
Gone are the days when employee
candidates came knocking on your
door. Grocers now have to actively find
and recruit them by using strategic and
creative tactics.
How? First, leverage your company
culture to attract potential employees
who are seeking a career, not just a job.
Once you have their attention, you can
showcase how you're offering a variety
of perks to ensure they're set up for
success, such as medical coverage with
multiple options, discounts on products,
predictable working hours, safe working
66

RETAIL-MERCHANDISER.COM

May/June 2017

environments and team building. One
of the best starting points to identify
good candidates is by tapping your top
team members for referrals.
Second, create and highlight an

appealing work experience. Employees
actually want to deliver on your brand
promise, but they want to do so safely
and without frustration. A modernized
physical workspace with equipment and


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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