Retail Merchandiser - May/June 2017 - 64

SOLUTION PROVIDER DATA MANAGEMENT

Automation is Key
Retailers should look to automate back-end business processes to increase efficiencies and
buy back time to focus on the areas that matter most to them. BY MARSHAL KUSHNIRUK

By understanding precise inventory levels,
retailers can reduce costs and resources tied up
in inventory.

There is no question about it, automation is revolutionizing every industry
and business function around - from
sales, marketing, advertising and
customer experience to accounting, payments and more. While many retailers
have started to digitize at the front-end,
such as adopting mobile payments to replace credit cards, there are several areas
in the backend of the business that can
also be automated to improve efficiencies. This saves time and resources for
focusing on growth areas of the business
like customer experience.
Digitization doesn't have to be daunting. Here are three key areas retailers
should consider automating this year
and why:
64

RETAIL-MERCHANDISER.COM

May/June 2017

Inventory Management
Having real time views into inventory
levels is critical, especially for luxury items. By understanding precise
inventory levels, companies can reduce
costs and resources tied up in inventory - when items are not selling - and
improve the customer experience for
items that are hot on the market and in
high demand, ensuring that inventory
is always available. The key here is that
inventory matches demand, and sales
inventory management software makes
accurate numbers easily available.
Further, inventory automation solutions take other variables into consideration that may affect inventory level
demands. For example, if springtime

is approaching, the software forecasts
a drop in demand for winter coats and
will remove or prompt the administrative user to remove the line item from
the purchase order.

Marketing Automation
Reach the right customers on the right
channels at the right time. Marketing automation helps to build loyal
customer relationships. Marketing
automation uses the customer journey
to share relevant, personalized information. It creates an ongoing conversation with customers and subscribers
to build brand loyalty. This supports
customer retention, cross-sell, upsell
and advocacy customer stages. As such,


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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