Retail Merchandiser - May/June 2017 - 58

Summer Fancy Food Show Preview

ZACHYS

Wine Retail 2.0

Zachys' investments in e-commerce technology and other improvements are bringing the
specialty wine retailer to the next level of success. BY JIM HARRIS

Zachys caters to customers with an in-store
tasting center and by offering education about
its wines.

D
Andrew McMurray,
vice president
www.zachys.com
White Plains, N.Y.

Victor Castro,
director
www.zachys.com
White Plains, N.Y.
58

ecades before the Internet became a part
of daily life, Don Zacharia of Zachys was
taking his company "viral."
Zacharia, the wine retailer's chairman,
became known during the 1970s for taking out fullpage ads in The New York Times touting the offerings in his flagship Scarsdale, N.Y., store. "His relationship with the Times developed to where these
ads were running every week, which got our brand
known outside of the New York metro market,"
says Andrew McMurray, Zachys vice president and
Zacharia's son-in-law.
Many of the ads featured the tagline "What
Makes Zachys Different." These ads, written by
Zacharia, spotlighted the store's selection, customer
service and other reasons it stood out among wine
retailers. "He created that tagline long before anyone
knew what a hashtag was," McMurray says. "He was
great at getting the message out."
Zacharia purchased the store in 1961 from his fa-

RETAIL-MERCHANDISER.COM

May/June 2017

ther and the store's namesake, Zachy Zacharia. The
elder Zacharia opened the store in 1944.
In addition to the New York Times ad campaign,
Don Zacharia also brought the store to national attention by bringing in fine wines from outside of the
United States. Zacharia frequently traveled to Germany, France and Italy, importing their wines into
the U.S. market, which at the time was dominated
by domestically produced wines, McMurray says.

Full Service
Zachys answers the question in Don Zacharia's tagline in a number of ways. "From the early 1970s
to today, we have been a fully experiential wine
store, and not a place where a young clerk behind
a counter just hands you a bottle," McMurray says.
"People come into our store to be educated and to
have wine experiences."
All customers, even those new to Zachys, are
greeted as soon as they enter the store. The store of-


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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