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grow alongside Wellshire to accommodate increased production. "Once we got in with those niche markets and
started gaining traction it did create another level of challenges as far as resources," Jessica Colameco says. Luckily, the number of suppliers offering antibiotic- and hormone-free meats has also grown, giving Wellshire a larger
base of farms to work with.
With more natural products on the market than ever before, Wellshire's adherence to integrity and family values continues to set it apart. Because it is a family-owned company,
Wellshire is naturally drawn to working with other families.
To facilitate those relationships, Wellshire developed its
own take on a co-op program, called Well-Op. The concept
details a set of principles that Wellshire and its suppliers
must share, such as a commitment to philanthropic activities, joint decision-making and an adherence to an all-natural philosophy.

"

It's about practicing
what you believe and
operating a clean and
honest business.

"

In some cases, Wellshire introduced the clean eating,
organic trend to its suppliers. "We don't make big runs of
[product], so we really wanted to stick to our family philosophy and work with other small family businesses," Jessica
Colameco explains.
Part of the appeal of working with other family-owned
companies is an expectation that suppliers will work to better
their communities, as Wellshire has done. One of the company's philanthropic efforts includes founding the Barbara
A. Colameco Transportation Fund, a charity that provides
rides for cancer patients who otherwise could not attend
chemotherapy treatments. The fund is named in honor of
Lou's late wife and cofounder of Wellshire, Barbara, who lost
her battle with breast cancer in 2010. "We always try to do
the right thing by the community and anybody else," Louis
Colameco says.
The belief in making life better permeates every level of
the company, from how Wellshire interacts with its customers to how it treats its employees. "At our company - if you
were to visit - everybody has a smile, everybody has a desk by
a window and everybody has the same chair as I do," Louis
Colameco says of the atmosphere. "We have an attitude nobody else does and we live it every day." O
May/June 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - MCover1
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Retail Merchandiser - May/June 2017 - M1
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