Retail Merchandiser - May/June 2017 - 45

El Río Grande - Latin Market
Those departments make sure their food is fresh daily,
Shalabi says. For example, its bakery employees often show
up to work at 5 o'clock in the morning to prepare foods before the store opens.
El Río Grande's locations also feature 120-foot-long
meat departments where employees weigh products behind
the counter for customers. "We also have a 24-foot section
of pre-packed meat that we cut in our stores," he adds. "It's
not shipped in from some kitchen offsite."
El Río Grande prides itself on strong service, which allows it to develop "a very high level of understanding of our
core consumer," Shalabi says. "That intimacy is very strong
and respected, and it's a guiding principle for us."

Going Professional
El Río Grande is underway on several projects, including
work on its supply chain. "Right now, we're on the other
side of the crossroad of being a family-owned, family-run
business," Shalabi says.
The company, he explains, is working to make the transition into a "family-owned, professionally run" business "by
welcoming talented employees who contribute to our everyday success.

El Río Grande takes pride in strong customer
service, as demonstrated at the opening of its
ninth retail location.

"What we're trying to do is put in procedures that are
more cautious and code compliant without watering down
what we think is the greatest attribute in our line of business, which is customer intimacy," he says. "We want to automate without taking the humanistic attitude out of it."

May/June 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - 7
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