Retail Merchandiser - May/June 2017 - 42

Cermak Fresh Market
Fresh Start
In 1986, Greek immigrants Dimitrios Bousis and his late
partner, Pantelis Tzotzilis, dreamed of opening a grocery
store that would offer their customers the freshest produce
at the most affordable prices. Their first store was only 2,500
square feet and was called "Central Park Produce," named
for the street it was on.
The store served the Puerto Rican and Mexican communities in Chicago's Humboldt Park neighborhood. Though
the store was small, the partners used it as a learning experience and opened a second store in 1993, "Cermak Produce"
on Cermak road and Cicero Avenue. Though primarily a
produce-driven store, fresh meat and poultry sections were
added as well.
The second store was hugely successful. Just as important,
as time went on, more locations were opened in neighborhoods populated with other ethnic groups, which led to an
expansion of offerings. Soon, Cermak Fresh Market opened
four more stores, but there was also the addition of a complete dairy section, as well as a full-service deli counter, bakery and expanded grocery section in each new store and, in
time, each existing store.

Despite the popular demand, the partners adhered to a
philosophy that holds true today for Mike Bousis. "I try and
go into neighborhoods that are growing and expanding,"
Bousis notes. "For a lot of the fast-growing neighborhoods,
customers have to drive a long way for groceries. So we aim
to fill that need."
The formula works with Cermak Fresh Market stores
strategically located in ethnic neighborhoods where larger
chains have not yet established a foothold. It also has led
to unique food offerings as the stores cater to nationalities
that include Mexican, Puerto Rican, Greek, Italian, Polish,
Russian and other European and Latin American cultures.
Bousis says catering to people from various ethnicities has
given his stores an advantage. However, "after being here five
years or so, people start to become Americanized," Bousis
says. "So the stores themselves eventually evolve and become
more of a melting pot." As the neighborhoods evolve, so does
Cermak Fresh Market, enabling it to maintain its customers
as their families' tastes and needs change over time.
Despite the variance in the stores' offerings, it all starts
with fresh produce. "We buy our produce on the market every morning," Bousis says, referring to the Chicago wholesale produce market. "We keep it fresh and continue to rotate the produce as well."
And while maintaining a fresh produce section sounds
like a simple enough task, there is actually quite a lot to it.
In part, it entails being at the wholesale market before the
sun comes up on a daily basis and knowing how to pick the
right product at the right time. But for Bousis, it is a labor
of love because that's what he started out doing. "My uncle
once said, 'If you can merchandise a produce department,
you can merchandise anything,'" he recalls. "Displays come
second nature to me; that's how I was taught."
Bousis notes there is an art to displaying produce. "I love
to see the different colors and sizes, how it looks and what
goes with what," Bousis says. "Once I start laying it out, I
love to see that beautiful flow."

Unique Experience
Bousis' artistic approach to setting up produce displays goes
a long way in explaining what makes Cermak Fresh Market
such a unique option for shoppers. "It takes a lot of effort in
laying out a store," Bousis says. "Unfortunately with a lot of
the corporate stores, no one has really worked at the store
level and they don't know how to do it."
Needless to say, Bousis is a huge believer in working on the
store floor before assuming an executive position. "You have
to be taught in the trenches," he insists. "If you haven't done
something, how can you tell someone else how to do it?"
Bousis' approach to arranging produce parallels his theories on giving customers a unique shopping experience.
42

RETAIL-MERCHANDISER.COM

May/June 2017


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
Retail Merchandiser - May/June 2017 - 8
Retail Merchandiser - May/June 2017 - 9
Retail Merchandiser - May/June 2017 - 10
Retail Merchandiser - May/June 2017 - 11
Retail Merchandiser - May/June 2017 - 12
Retail Merchandiser - May/June 2017 - 13
Retail Merchandiser - May/June 2017 - 14
Retail Merchandiser - May/June 2017 - 15
Retail Merchandiser - May/June 2017 - 16
Retail Merchandiser - May/June 2017 - 17
Retail Merchandiser - May/June 2017 - 18
Retail Merchandiser - May/June 2017 - 19
Retail Merchandiser - May/June 2017 - 20
Retail Merchandiser - May/June 2017 - 21
Retail Merchandiser - May/June 2017 - 22
Retail Merchandiser - May/June 2017 - 23
Retail Merchandiser - May/June 2017 - 24
Retail Merchandiser - May/June 2017 - 25
Retail Merchandiser - May/June 2017 - 26
Retail Merchandiser - May/June 2017 - 27
Retail Merchandiser - May/June 2017 - 28
Retail Merchandiser - May/June 2017 - 29
Retail Merchandiser - May/June 2017 - 30
Retail Merchandiser - May/June 2017 - 31
Retail Merchandiser - May/June 2017 - 32
Retail Merchandiser - May/June 2017 - 33
Retail Merchandiser - May/June 2017 - 34
Retail Merchandiser - May/June 2017 - 35
Retail Merchandiser - May/June 2017 - 36
Retail Merchandiser - May/June 2017 - 37
Retail Merchandiser - May/June 2017 - 38
Retail Merchandiser - May/June 2017 - 39
Retail Merchandiser - May/June 2017 - 40
Retail Merchandiser - May/June 2017 - 41
Retail Merchandiser - May/June 2017 - 42
Retail Merchandiser - May/June 2017 - 43
Retail Merchandiser - May/June 2017 - 44
Retail Merchandiser - May/June 2017 - 45
Retail Merchandiser - May/June 2017 - 46
Retail Merchandiser - May/June 2017 - 47
Retail Merchandiser - May/June 2017 - 48
Retail Merchandiser - May/June 2017 - 49
Retail Merchandiser - May/June 2017 - 50
Retail Merchandiser - May/June 2017 - 51
Retail Merchandiser - May/June 2017 - 52
Retail Merchandiser - May/June 2017 - 53
Retail Merchandiser - May/June 2017 - 54
Retail Merchandiser - May/June 2017 - 55
Retail Merchandiser - May/June 2017 - 56
Retail Merchandiser - May/June 2017 - 57
Retail Merchandiser - May/June 2017 - 58
Retail Merchandiser - May/June 2017 - 59
Retail Merchandiser - May/June 2017 - 60
Retail Merchandiser - May/June 2017 - 61
Retail Merchandiser - May/June 2017 - 62
Retail Merchandiser - May/June 2017 - 63
Retail Merchandiser - May/June 2017 - 64
Retail Merchandiser - May/June 2017 - 65
Retail Merchandiser - May/June 2017 - 66
Retail Merchandiser - May/June 2017 - 67
Retail Merchandiser - May/June 2017 - 68
Retail Merchandiser - May/June 2017 - 69
Retail Merchandiser - May/June 2017 - 70
Retail Merchandiser - May/June 2017 - 71
Retail Merchandiser - May/June 2017 - 72
Retail Merchandiser - May/June 2017 - MCover1
Retail Merchandiser - May/June 2017 - MCover2
Retail Merchandiser - May/June 2017 - M1
Retail Merchandiser - May/June 2017 - M2
Retail Merchandiser - May/June 2017 - M3
Retail Merchandiser - May/June 2017 - M4
Retail Merchandiser - May/June 2017 - M5
Retail Merchandiser - May/June 2017 - M6
Retail Merchandiser - May/June 2017 - M7
Retail Merchandiser - May/June 2017 - M8
Retail Merchandiser - May/June 2017 - M9
Retail Merchandiser - May/June 2017 - M10
Retail Merchandiser - May/June 2017 - M11
Retail Merchandiser - May/June 2017 - M12
Retail Merchandiser - May/June 2017 - M13
Retail Merchandiser - May/June 2017 - M14
Retail Merchandiser - May/June 2017 - M15
Retail Merchandiser - May/June 2017 - M16
Retail Merchandiser - May/June 2017 - M17
Retail Merchandiser - May/June 2017 - M18
Retail Merchandiser - May/June 2017 - M19
Retail Merchandiser - May/June 2017 - M20
Retail Merchandiser - May/June 2017 - M21
Retail Merchandiser - May/June 2017 - M22
Retail Merchandiser - May/June 2017 - M23
Retail Merchandiser - May/June 2017 - M24
Retail Merchandiser - May/June 2017 - M25
Retail Merchandiser - May/June 2017 - M26
Retail Merchandiser - May/June 2017 - M27
Retail Merchandiser - May/June 2017 - M28
Retail Merchandiser - May/June 2017 - M29
Retail Merchandiser - May/June 2017 - M30
Retail Merchandiser - May/June 2017 - M31
Retail Merchandiser - May/June 2017 - M32
Retail Merchandiser - May/June 2017 - M33
Retail Merchandiser - May/June 2017 - M34
Retail Merchandiser - May/June 2017 - M35
Retail Merchandiser - May/June 2017 - M36
Retail Merchandiser - May/June 2017 - M37
Retail Merchandiser - May/June 2017 - M38
Retail Merchandiser - May/June 2017 - M39
Retail Merchandiser - May/June 2017 - M40
Retail Merchandiser - May/June 2017 - M41
Retail Merchandiser - May/June 2017 - M42
Retail Merchandiser - May/June 2017 - M43
Retail Merchandiser - May/June 2017 - M44
Retail Merchandiser - May/June 2017 - M45
Retail Merchandiser - May/June 2017 - M46
Retail Merchandiser - May/June 2017 - M47
Retail Merchandiser - May/June 2017 - M48
Retail Merchandiser - May/June 2017 - M49
Retail Merchandiser - May/June 2017 - M50
Retail Merchandiser - May/June 2017 - M51
Retail Merchandiser - May/June 2017 - M52
Retail Merchandiser - May/June 2017 - M53
Retail Merchandiser - May/June 2017 - M54
Retail Merchandiser - May/June 2017 - M55
Retail Merchandiser - May/June 2017 - M56
Retail Merchandiser - May/June 2017 - M57
Retail Merchandiser - May/June 2017 - M58
Retail Merchandiser - May/June 2017 - M59
Retail Merchandiser - May/June 2017 - M60
Retail Merchandiser - May/June 2017 - M61
Retail Merchandiser - May/June 2017 - M62
Retail Merchandiser - May/June 2017 - M63
Retail Merchandiser - May/June 2017 - M64
Retail Merchandiser - May/June 2017 - M65
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com