Retail Merchandiser - May/June 2017 - 40

Summer Fancy Food Show Preview

CERMAK FRESH MARKET

Catering To the Locals
Cermak Fresh Market listens to customers in the neighborhoods it serves even as it
continues to expand. BY CHRIS KELSCH

Cermak Fresh Market focuses on neighborhoods
that are growing, as well as areas where larger
chains do not have a foothold.

Mike Bousis, owner
www.cermakfreshmarket.com
Chicago, Ill.

40

I

t is hard to imagine a group of retailers that
have had to deal with more changes than grocery stores, especially in the metropolitan Chicago area. In the past few years, the area has
seen the closing of 72 stores by one-time regional
giant Dominick's, while other local chains have seen
their marketshare drop due to the emergence of online shopping.
Amid these changes, one Chicago-area independent has stood out thanks to its measured, basic approach. Cermak Fresh Market knows what it does
well, and by sticking to it, has grown to 13 stores in
the Chicago area, and one in the Milwaukee area,
with the second store being built. All of the stores

RETAIL-MERCHANDISER.COM

May/June 2017

are owned and run by Mike Bousis, his father, Dimitrios "Jimmy" Bousis and the family of the late Pantelis "Pandelo" Tzotzilis.
Mike Bousis, who started working in the stores as
a teenager, learned a simple but valuable approach
to business while growing up. "The way I look at it,
the customer dictates," Bousis says. "I ask them to
tell me what it is they are looking for, and if we don't
have it, I will go searching for it."
And by taking that simple step, there are possibilities for more sales down the road. "Eventually, we
add items to complement that first product," Bousis
says, "and vendors eventually start bringing us ideas
as well."


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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