Retail Merchandiser - May/June 2017 - 4

THE LOOK

Star Wars 40th Anniversary products courtesy of Disney.

Force-Sensitive
In honor of Star Wars' 40th anniversary, Lucasfilm recently
hosted Star Wars Celebration in Orlando, Fla. The event,
held April 13-16 at the Orange County Convention Center,
featured "40 Years of Star Wars," a special panel gathering
Star Wars creators and stars from across the saga's history,
including Hayden Christensen (Anakin Skywalker), Kathleen Kennedy (Lucasfilm president), Dave Filoni (executive
producer, Star Wars Rebels), Mark Hamill (Luke Skywalker),
Ian McDiarmid (the Emperor/Darth Sidious), Anthony
Daniels (C-3PO), Peter Mayhew (Chewbacca) and Billy Dee
Williams (Lando Calrissian).
"From the original trilogy to the prequels, and current Star
Wars Rebels animated series, this panel was a true testament to
the franchise's history and continued success," Paul Southern,
senior vice president of licensing - Star Wars for Disney Consumer Products says.
Licensees and retailers will also celebrate Star Wars' 40-year
anniversary throughout 2017 with special capsule collections -
including home goods and electronics - paying homage to the
original trilogy of Star Wars films, he adds. One of the new li4

RETAIL-MERCHANDISER.COM

May/June 2017

censing products launching this year is the Star Wars 40th Anniversary product collection.
"The collection appeals to Star Wars' fan legacy and brand
authenticity, leveraging the iconic characters, vehicles, locations and story in a contemporary way," Southern explains.
"From on-trend apparel and accessories to exciting toys and
collectibles, there is something for every Star Wars fan during
this celebration."
Star Wars 40th Anniversary products will be available in
various retail stores, including Amazon, Target, Walmart, Toys
R Us and Meijer.
"Since its release in 1977, Star Wars: A New Hope has
become one of the most successful films of all time, and has
spawned the Star Wars empire as we know it today," Southern
notes. "Forty years later, the galaxy has now expanded with
countless new adventures remaining authentic to its original
DNA. With this rich storytelling, Star Wars has resonated
with fans across demographics and generations. The 40th Anniversary collection is an open love letter to our devoted and
loyal fan base." O


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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