Retail Merchandiser - May/June 2017 - 38

Metcalfe's Market
1958. "When they made this move, they changed their affiliation from IGA to Sentry Foods, becoming one of the first
Sentry affiliates in the state of Wisconsin," the company says.
Tom and Jerry Metcalfe extended the company's reach
further with the purchase of a Sentry location in Monona,
Wis., in 1969. Twenty years later, Tom Metcalfe bought out
his brother's share of the company.
His first action was growing and remodeling one of the
company's locations in Madison in order to meet customer needs. "He added more than 10,500 feet, expanding all
departments and improved the store's d├ęcor," the company
says, noting that this brought the location to its highest sales
level ever.

The Fourth Generation
Metcalfe's sons, President Tim Metcalfe and Vice President
Kevin Metcalfe, led another expansion of the location in
1999. "The brothers focused on the perishable departments'
merchandising and lighting," the company explains.
This worked out so well for Metcalfe's Market that the
location won two international awards for its design and set
a new sales record. The following year, the brothers bought
the family business, which now has two locations in Madison and one in Wauwatosa, Wis.
"Today, Tim and Kevin continue to focus on the compa-

Metcalfe's Market carries bread and pastries
from 25 local bakeries.

38

RETAIL-MERCHANDISER.COM

May/June 2017

ny's steady growth and commitment to provide total customer satisfaction while offering only the best to the customers of Metcalfe's Market," it states. Its stores carry bread
and pastries from 25 local bakeries, more than 500 varieties
of artisan cheeses and the area's largest selection of local and
organic produce.

Making a Difference
Metcalfe's Market says it is 100 percent powered with renewable electricity. "That means the electricity to power
every light, refrigerator and check out-lane comes from renewable sources, rather than fossil fuels," it states.
The company has accomplished this through its partnership with the Ethos Green Power program, which is part
of Green Power Generation, a non-profit. "Grocery stores
are generally large energy users because of our product mix,
store size and the fact that we're open seven days a week,"
Tim Metcalfe said in a statement.
"It's critical that we do what we can to reduce our carbon
footprint - both because it's the right thing to do and because we know it's important to our customers," he added.
The company's renewable energy purchases consist of approximately 85 percent wind and 15 percent solar power, which
off sets carbon dioxide and other dangerous chemicals.
Mecalfe's Market also sources its renewable energy local-


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - 7
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