Retail Merchandiser - May/June 2017 - 34

Summer Fancy Food Show Preview

WISE FOODS INC.

Snack Sages

Ninety-six-year-old Wise Foods finds flavor inspiration in food trucks to keep its
classic chips fresh. BY TIM O'CONNOR
"The nice thing about
having Arca Continental as
owners is they are putting a
lot of money into facilities,
into talent," Bjork says. Arca has
branches that touch nearly every
aspect of the snack business and
is one of the largest Coca-Cola
bottlers in North America. Those
resources have helped Wise
Foods introduce its line of potato
chips and popcorn to new markets. "They're a much larger company than what Wise is," Bjork
explains. "They have some talent
and foundational resources that
are always there to lend a hand."

Enticing Flavors

Jeremy Bjork, chief
marketing officer
www.wisesnacks.com
Berwick, Penn.

34

C

onsumers today are more conscious than
ever about the food they eat, and want
healthy options when it comes to their favorite meals and snacks. What Jeremy Bjork,
chief marketing officer for chip and popcorn maker
Wise Foods Inc., finds interesting about the healthy
eating trend is just how wide that spectrum runs.
"Consumers are focused on the healthy-for-you
market, but that's very different for every consumer,"
he says. One person may want gluten-free or nonGMO products while another is simply looking for
lightly-salted snacks or reduced fat. To address all
those consumers, Wise Foods is focused on creating
a variety of snacks that tap into emerging trends.
In 2015, Wise Foods installed a kettle line in its
Pennsylvania production facility that allowed it to
created reduced fat kettle chips. That kind of investment was only possible because of support from its
parent company, Arca Continental.

RETAIL-MERCHANDISER.COM

May/June 2017

Wise Foods started in 1921
when grocer Earl Wise found
himself with too many potatoes. Not wanting to let them
go to waste, Wise used the potatoes to make batches
of chips that he sold at his Pennsylvanian store. The
snacks quickly became a local favorite and four years
later Wise opened his first chip production plant.
Wise Foods has survived for more than 95 years
because of its commitment to continuous improvement and new product development. The company
introduced its Ridgies chips in 1955 and launched
Cheez Doodles in 1964. Kettle-cooked chips,
Cheese Waffies and Bravos products came out in
the 1980s. That spirit of introducing new and exciting products lives on today with the company's
newest items: Cinnabon-flavored popcorn and chips
inspired by food trucks.
The Food Truck Favorites line takes its flavors from
well-known mobile restaurants such as North East
of the Border in Boston, New York's Korilla BBQ
and Atlanta's Loaded Burger. "With Food Truck Favorites we literally go out and find food trucks we


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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
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