Retail Merchandiser - May/June 2017 - 21

LEVEL-5 abby Inc.
aires' Conspiracy. This is the seventh installment of LEVEL-5's successful Professor Layton series, and is the first
time a game will be released as a mobile and console game.
LEVEL-5 abby says the game will be introduced globally
on July 20 on both Android and iOS platforms, with a Nintendo 3DS video game release to follow in Autumn 2017.
The game will be available in eight languages at launch.
The new title is made up of a combination of brainteasers, puzzles, and a bigger mystery for players to unravel. The
game also introduces a new female protagonist: Katrielle
Layton, who searches for her missing father. The series of
video games is based on Akihiro Hino's love of Japanese
brain teaser books and so far has shipped more than 16 million units worldwide.
Set also for July release in Japan is The Snack World. The
tech-infused fantasy story follows the magical adventures of
a boy named Chup and his comrades. "It's an amazing world
built around the way the modern world snacks on media,"
Waldron says. "It combines mythology and technology in a
world where physical play meets digital play. At the same
time, it's a great comical adventure story."
Similar to LEVEL-5's other cross media releases, The
Snack World will include Nintendo games, iOS and An-

droid mobile games, comic books, a full toy line, a CG animated TV show, and a nationwide planned movie release.
There is also Inazuma Eleven, originally introduced in Japan in 2008. It began as a role-playing sports video game
and follows the main character, Mark Evans, a passionate
goalkeeper, as he tries to build his school soccer team into a
world champion. LEVEL-5 abby plans to bring its new iteration of the series, following a whole new protagonist and
complete line of characters, outside of Japan. The lineup will
include a full animated TV series, mobile games, Nintendo
games and accompanying toys and consumer products.
Waldron notes that all upcoming releases reflect another key element of LEVEL-5 and its design philosophies:
the incorporation of modern pop culture. "Within all of the
properties, we have strong observations about what is going
on in the world," he explains. "More than that, LEVEL-5
taps into the simple, unexpected joys of being a kid. With
games at its core and an expansive cross-media ecosystem,
they continually strive to excite and bring fun, unpredictable
stories and experiences to life." And as anyone in any aspect
of the entertainment business will tell you, it's tough to beat
good storytelling. "Regardless of the medium," Waldron
says. "Telling good stories opens many doors." O

May/June 2017

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http://www.level5.co.jp/abby/ http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
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Retail Merchandiser - May/June 2017 - 4
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