Retail Merchandiser - May/June 2017 - 15

Licensing Expo
This year, Licensing Expo will have a completely new
look and feel for the show with the launch of a new concept called Licensing Week. Licensing Week acknowledges
the many licensing events going on in and around the show
such as the LIMA Awards, the Entertainment Summits,
Licensing University, the Opening Night Party, the Women
in Toys event and Licensing Breakfast, among many others.
Additional components of the newly announced Licensing Week include:
* An Orientation Breakfast on May 22 to familiarize attendees and exhibitors new to Licensing Expo;
* A Retail Lounge, where retailers can stop for refreshments and pick up a gift bag provided by Licensing
Expo exhibitors;
* An Agents' Business Forum held Thursday, May 25, created to assist attending and exhibiting brand owners in
search of representation connect with licensing agents; and
* Invitation-only Studio Screenings hosted by Mattel Inc.
and NBC Universal to unveil upcoming projects.
Returning highlights include the Matchmaking Service,
which allows registered attendees and exhibitors to search
for, connect and schedule meetings with potential licensing
partners before the show begins and the must-attend Opening Night Party on May 23.
Exhibitors utilize Licensing Expo, and now Licensing
Week, as the forums to announce new licensed products and

partnerships, debut new movies and TV shows, introduce
new brands or re-introduce nostalgia brands. Most noticeable at the show will be the increase in the number of new
exhibitors including Auldey Toys, French Bull, Hang Ten,
Line Friends, FAO Schwartz, Coca-Cola, Yale University,
Toon Goggles and Vooz Co Ltd.
Licensing University, part of Licensing Week, a 25-session seminar series, will also be held during Licensing Expo.
Beginning on May 22 and hosted by LIMA, sessions are
open to all attendees and exhibitors, providing insight into
everything from the basics of licensing to retail strategies
and extending your brand globally. Each year, Licensing
University also offers sessions that are specific to emerging
trends in the industry.
Other upcoming events for UBM's Global Licensing
Group in 2017 include Brand Licensing Europe (Oct. 10
to 12) along with two new shows in Asia: Licensing Expo
Japan and Licensing Expo China ( July 18 to 20). UBM's
mission is to provide opportunities around the world to
bring brands and products together to explore and cement
licensing partnerships.
Each year at Licensing Expo there is something unique
and new. Licensing Expo is a window into the new products, movies, trends and pop culture items that will be in the
public eye in the next 18 to 24 months. For more information about this and other upcoming UBM shows, visit www.
licensingexpo.com. O

The Licensing Expo is the world's largest
tradeshow dedicated to licensing and
brand extension.

May/June 2017

RETAIL-MERCHANDISER.COM

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - 7
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Retail Merchandiser - May/June 2017 - MCover1
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Retail Merchandiser - May/June 2017 - M1
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