Retail Merchandiser - May/June 2017 - 14

More than 16,200 retailers, manufacturers
and licensees from all over the wrold will
attend the Licensing Expo.

LICENSING EXPO

Product Excellence

Licensing Expo continues to bring retailers and licensees together as the world's largest
tradeshow dedicated to licensing and brand extension.

T

he Licensing Expo is owned and organized
by UBM Americas and sponsored by the
International Licensing Industry Merchandisers' Association (LIMA). The Expo
will be held at the Mandalay Bay Convention Center in Las Vegas from May 23 - 25.
For 37 years, Licensing Expo has connected the
world's most influential entertainment, character,
fashion, art and corporate brand owners with consumer goods manufacturers, licensees and retailers.
This show is the meeting place for the global licensing industry where brands and products come together to explore and cement licensing partnerships.
The 2016 show featured 5,000-plus brands and 489
exhibiting companies across 240,000-square-feet of
exhibition space with 218 new exhibitors. This year
will likely be the biggest show yet.
More than 16,200 retailers, manufacturers and

14

RETAIL-MERCHANDISER.COM

May/June 2017

licensees from all over the world attend Licensing
Expo to:
* Differentiate their product offerings with licensed brands and characters that consumers
trust and love;
* Secure the rights to 5,000 of the hottest brands
- such as Barbie, Candie's, Coca-Cola, NFL
players and Call of Duty - from a wide range
of categories all over the world; and
* Spot trends and find out which brands and characters consumers will be demanding in the next
18 to 24 months.
Licensing Expo has also seen a rise in international attendance over three consecutive years. The
countries with the greatest increase in representation in 2016 were Argentina, Colombia, Italy, New
Zealand, China and India.


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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