Retail Merchandiser - May/June 2017 - 11

"

UGLYDOLL/STX ENTERTAINMENT

People who see the
dolls and hold the
dolls in their hands
have an immediate
affinity for them.

"

and any of the animated films we've been associated with,
there's always been a big musical engine, whether it be
songs or pop stars behind it," Aviv says.
STXfilms plans to have some major artists involved the
movie, as well as the soundtrack and marketing. "Uglydolls
themselves love to sing, dance, cook, eat, celebrate life and
reinforce their natural tendencies through awesome songs
and music," Sperber says.
The film will feature global talents on its soundtrack.
"We can't say who yet, but very soon we'll have an awesome announcement to make," Aviv says.

Waves of Content
STX has big plans to usher in the release of the "Uglydolls"
film in 2019. Sperber, who helped Universal develop the
"Minions" characters into a $3 billion retail program, says
activities planned for 2018 include the release of shortform digital content, designer collaborations at high-end
retailers and many other events.
STX also will release a video game along with the movie,
to be followed by the launch of an animated TV series in
2020. "We're looking at a wave of continuous content like
short-form digital linking the big moments in time like
film release and TV series," Sperber says. "It will allow the
fans to engage with the IP constantly
across different formats and through
consumer products."
Aviv agrees. "The idea
is to corral all these media
platforms as a cultural
force that doesn't just
culminate with the global
release of the film in May
of 2019," he says. "We're
planning into the future
beyond the release with
content that includes
television and a variety of
other platforms as we go."

White Space Entertainment

White Space Entertainment was founded 2015 by Stephanie Sperber, who
has spent her career in franchise development, strategic marketing, consumer products, digital gaming and brand alliances. White Space's vision
is to grow franchise value and revenue in the areas of under-exploited
opportunity with the singular goal of maximizing the full potential of entertainment
brands worldwide. White Space takes a
creative, strategic approach to IP - nothing
is cookie-cutter - to create bespoke plans
for each client.
"I realized there was a white space in the
marketplace," Sperber says. "There are big
studios who have large machines to put IP
through...but what about those brands who
either aren't aligned with IP or those who
don't want their IP to be the small fish in a
big pond? That's where White Space comes
in. We work with rights-owners to create a
road map for their IP that is focused, custom
and takes care of the brand value as well as
revenue goals."
White Space, with offices in Beverly Hills, focuses on:
* Consumer products strategy and execution, including style guide
development, trade show representation, global sales
* Digital gaming strategy and execution, across all platforms for games
targeting different demos
* Franchise planning
* Brand Alliances bringing consumer brands and entertainment IP
together
Select client and brand list includes
* STX
* Uglydolls
* Dr. Seuss Enterprises digital gaming
* Blumhouse gaming
* Benji
* Sony Pictures Animation
* Starbreeze Gaming
* DR1 drone racing league
White Space brings together executives with decades of experience from
major studios in diverse areas of the business, including Amy Taylor, who
comes from Universal, Warner Bros. and Turner; Sean Haran, who comes
from Marvel Studios and Riot games; Lora Cohn who comes from Fox Consumer Products; and Susan McIntyre-Young from Universal Studios Creative
- all with the desire to do things differently, to be more creative and flexible
and to service clients in the most effective manner. Prior to founding White
Space, Sperber was President of Universal Studios Consumer Products and
Gaming division, where she launched and built the global Despicable Me/
Minions franchise into a $3 billion program at retail.
Contact:
Stephanie Sperber
stephanie@whitespaceent.com
www.whitespaceentertainment.com

The content, he notes, will embody the themes of diversity, individuality and acceptance that are expressed in the
film. "We think those are global themes that are particularly resonant today that will work not only domestically, but
in every territory," he says.
May/June 2017

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
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Retail Merchandiser - May/June 2017 - 7
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