Retail Merchandiser - May/June 2017 - 10

COVER STORY

merchandising business is no small feat," she says. But until
recently, Uglydoll limited its sales and exposure to specialty
stores, even though the mass market was extremely interested in the line.
"The creators wanted to grow a franchise for the longrun instead of going mass too quickly," Sperber says.
"They had never been in Walmart or Target,"
Aviv says. "They were only in specialty stores
and there became this amazing cult-like
following for them."
Uglydoll eventually became a property
under development at Illumination Entertainment, the animation production
company co-owned by Universal. Illumination, which Fogelson helped build
from scratch, has produced hits such
as the "Despicable Me" series and its
spinoff, "Minions."
When Fogelson came to STX,
he brought Uglydoll with him.
"We had conversations with the
creators of Uglydoll and said, 'We
really believe in this not just as a
business, but we think we can create
a narrative around these
adorable Uglydolls,'"
Aviv recalls.

A Perfect Match
All movies need a writer
and director, and STX
found them both in
Robert Rodriguez, who
10

RETAIL-MERCHANDISER.COM

May/June 2017

is known for films for adults
as well as kids, including
the "Spy Kids" series. "He is
certainly a unique visionary,"
Aviv declares.
He also is a father of five
with knowledge of the products. "When we first talked to
him about 'Uglydolls,' he said,
'I know all about them,'" Aviv
recalls. "'When my oldest
moved out of the house, the
one thing he wanted to take
with him was his Uglydoll.'"
Rodriguez's love of family
films also drew him to the
project. "It's been an incredibly collaborative and
exciting process for us," Aviv
says, noting that Rodriguez
also will expedite the production process.
"He has a very efficient studio, TroubleMaker, that he
created and works out of, and has built over the
last 20-plus years with artists, a back lot, a
TV network and stages," Aviv continues,
noting that Rodriguez started his career
as a cartoonist.
"He's taking the typical four years-plus
of making an animated film and shrinking
it down to two years," Aviv says, noting that
the film will be released on May 10, 2019.
"That suits us very well at STXfilms."
Sperber also praises Rodriguez's approach
to the material. "It's certainly going to
appeal to kids, but the subtle, smart
humor is going to appeal to the
adults in the audience, which is
the secret sauce to these animated
properties," she says.
There are very few animated
features, Sperber explains, that both
kids and adults enjoy. "That's the goal
of this film and this franchise,"
she says. "It's so visually
appealing, so bright and
touchable, and the characters are so quirky."
Another important
part will be the music. "If
you know Robert's films


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2017

Contents
Retail Merchandiser - May/June 2017 - Intro
Retail Merchandiser - May/June 2017 - Cover1
Retail Merchandiser - May/June 2017 - Cover2
Retail Merchandiser - May/June 2017 - 1
Retail Merchandiser - May/June 2017 - Contents
Retail Merchandiser - May/June 2017 - 3
Retail Merchandiser - May/June 2017 - 4
Retail Merchandiser - May/June 2017 - 5
Retail Merchandiser - May/June 2017 - 6
Retail Merchandiser - May/June 2017 - 7
Retail Merchandiser - May/June 2017 - 8
Retail Merchandiser - May/June 2017 - 9
Retail Merchandiser - May/June 2017 - 10
Retail Merchandiser - May/June 2017 - 11
Retail Merchandiser - May/June 2017 - 12
Retail Merchandiser - May/June 2017 - 13
Retail Merchandiser - May/June 2017 - 14
Retail Merchandiser - May/June 2017 - 15
Retail Merchandiser - May/June 2017 - 16
Retail Merchandiser - May/June 2017 - 17
Retail Merchandiser - May/June 2017 - 18
Retail Merchandiser - May/June 2017 - 19
Retail Merchandiser - May/June 2017 - 20
Retail Merchandiser - May/June 2017 - 21
Retail Merchandiser - May/June 2017 - 22
Retail Merchandiser - May/June 2017 - 23
Retail Merchandiser - May/June 2017 - 24
Retail Merchandiser - May/June 2017 - 25
Retail Merchandiser - May/June 2017 - 26
Retail Merchandiser - May/June 2017 - 27
Retail Merchandiser - May/June 2017 - 28
Retail Merchandiser - May/June 2017 - 29
Retail Merchandiser - May/June 2017 - 30
Retail Merchandiser - May/June 2017 - 31
Retail Merchandiser - May/June 2017 - 32
Retail Merchandiser - May/June 2017 - 33
Retail Merchandiser - May/June 2017 - 34
Retail Merchandiser - May/June 2017 - 35
Retail Merchandiser - May/June 2017 - 36
Retail Merchandiser - May/June 2017 - 37
Retail Merchandiser - May/June 2017 - 38
Retail Merchandiser - May/June 2017 - 39
Retail Merchandiser - May/June 2017 - 40
Retail Merchandiser - May/June 2017 - 41
Retail Merchandiser - May/June 2017 - 42
Retail Merchandiser - May/June 2017 - 43
Retail Merchandiser - May/June 2017 - 44
Retail Merchandiser - May/June 2017 - 45
Retail Merchandiser - May/June 2017 - 46
Retail Merchandiser - May/June 2017 - 47
Retail Merchandiser - May/June 2017 - 48
Retail Merchandiser - May/June 2017 - 49
Retail Merchandiser - May/June 2017 - 50
Retail Merchandiser - May/June 2017 - 51
Retail Merchandiser - May/June 2017 - 52
Retail Merchandiser - May/June 2017 - 53
Retail Merchandiser - May/June 2017 - 54
Retail Merchandiser - May/June 2017 - 55
Retail Merchandiser - May/June 2017 - 56
Retail Merchandiser - May/June 2017 - 57
Retail Merchandiser - May/June 2017 - 58
Retail Merchandiser - May/June 2017 - 59
Retail Merchandiser - May/June 2017 - 60
Retail Merchandiser - May/June 2017 - 61
Retail Merchandiser - May/June 2017 - 62
Retail Merchandiser - May/June 2017 - 63
Retail Merchandiser - May/June 2017 - 64
Retail Merchandiser - May/June 2017 - 65
Retail Merchandiser - May/June 2017 - 66
Retail Merchandiser - May/June 2017 - 67
Retail Merchandiser - May/June 2017 - 68
Retail Merchandiser - May/June 2017 - 69
Retail Merchandiser - May/June 2017 - 70
Retail Merchandiser - May/June 2017 - 71
Retail Merchandiser - May/June 2017 - 72
Retail Merchandiser - May/June 2017 - MCover1
Retail Merchandiser - May/June 2017 - MCover2
Retail Merchandiser - May/June 2017 - M1
Retail Merchandiser - May/June 2017 - M2
Retail Merchandiser - May/June 2017 - M3
Retail Merchandiser - May/June 2017 - M4
Retail Merchandiser - May/June 2017 - M5
Retail Merchandiser - May/June 2017 - M6
Retail Merchandiser - May/June 2017 - M7
Retail Merchandiser - May/June 2017 - M8
Retail Merchandiser - May/June 2017 - M9
Retail Merchandiser - May/June 2017 - M10
Retail Merchandiser - May/June 2017 - M11
Retail Merchandiser - May/June 2017 - M12
Retail Merchandiser - May/June 2017 - M13
Retail Merchandiser - May/June 2017 - M14
Retail Merchandiser - May/June 2017 - M15
Retail Merchandiser - May/June 2017 - M16
Retail Merchandiser - May/June 2017 - M17
Retail Merchandiser - May/June 2017 - M18
Retail Merchandiser - May/June 2017 - M19
Retail Merchandiser - May/June 2017 - M20
Retail Merchandiser - May/June 2017 - M21
Retail Merchandiser - May/June 2017 - M22
Retail Merchandiser - May/June 2017 - M23
Retail Merchandiser - May/June 2017 - M24
Retail Merchandiser - May/June 2017 - M25
Retail Merchandiser - May/June 2017 - M26
Retail Merchandiser - May/June 2017 - M27
Retail Merchandiser - May/June 2017 - M28
Retail Merchandiser - May/June 2017 - M29
Retail Merchandiser - May/June 2017 - M30
Retail Merchandiser - May/June 2017 - M31
Retail Merchandiser - May/June 2017 - M32
Retail Merchandiser - May/June 2017 - M33
Retail Merchandiser - May/June 2017 - M34
Retail Merchandiser - May/June 2017 - M35
Retail Merchandiser - May/June 2017 - M36
Retail Merchandiser - May/June 2017 - M37
Retail Merchandiser - May/June 2017 - M38
Retail Merchandiser - May/June 2017 - M39
Retail Merchandiser - May/June 2017 - M40
Retail Merchandiser - May/June 2017 - M41
Retail Merchandiser - May/June 2017 - M42
Retail Merchandiser - May/June 2017 - M43
Retail Merchandiser - May/June 2017 - M44
Retail Merchandiser - May/June 2017 - M45
Retail Merchandiser - May/June 2017 - M46
Retail Merchandiser - May/June 2017 - M47
Retail Merchandiser - May/June 2017 - M48
Retail Merchandiser - May/June 2017 - M49
Retail Merchandiser - May/June 2017 - M50
Retail Merchandiser - May/June 2017 - M51
Retail Merchandiser - May/June 2017 - M52
Retail Merchandiser - May/June 2017 - M53
Retail Merchandiser - May/June 2017 - M54
Retail Merchandiser - May/June 2017 - M55
Retail Merchandiser - May/June 2017 - M56
Retail Merchandiser - May/June 2017 - M57
Retail Merchandiser - May/June 2017 - M58
Retail Merchandiser - May/June 2017 - M59
Retail Merchandiser - May/June 2017 - M60
Retail Merchandiser - May/June 2017 - M61
Retail Merchandiser - May/June 2017 - M62
Retail Merchandiser - May/June 2017 - M63
Retail Merchandiser - May/June 2017 - M64
Retail Merchandiser - May/June 2017 - M65
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com