Retail Merchandiser - March/April 2017 - 96

gifts adjusted or sized in January. Same with holidays such
as Valentine's Day or Mother's Day - customers will come
in after those holidays to get items fixed to better suit them.
"Our core business is always there; some are handed to us
like smart watches," Weber adds. "We didn't invent them but
we can fix them."

Always Supportive
Fast-Fix operates under the acronym "F.I.T.T." that lays out
its culture:
* F stands for "fun": "What's the point of working if you're
not having fun?" Weber asks. The company wants to ensure it creates a fun environment for the franchisees and
their employees, as well as the customers. "I would rather do business with a company that exudes this attitude,"
he adds.
* I stands for "integrity," which is how Fast-Fix deals with
customers, franchisees and vendors.
* T stands for "teamwork," which is crucial for the company. "We work as a team with the franchisees, and the
Franchise Support Center staff is dedicated to our franchisees' success," Weber notes.
* T stands for "trust." Fast-Fix trusts that its franchisees
are going to represent the brand to the customers in the
best possible way, the franchisees trust that at the Franchise Support Center level, the company will provide
them with support and franchisees trust that the Fran96

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
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