Retail Merchandiser - March/April 2017 - 92
time-honored element in the company's DNA, and our
recent partnership is an example of how we've found an
online niche by utilizing the immense power of Amazon,"
he adds. "We continue to improve and upgrade our backend systems that, in the long run, will aid us in developing
a deeper online presence."
This ties into Bartell Drugs' commitment to customer
engagement and positioning the company as an innovative
retailer. It continues to develop its in-store and online digital storytelling to connect with a larger audience and has a
strong social media presence, which it uses to provide lifestyle tips that connect back to the store experience.
"Being family owned, that feeling of belonging really permeates throughout the company," Unmacht says. Bartell Drugs
employs many people who have spent their entire careers
with the company and even have children and grandchildren working for the company. Unmacht believes this shows
that the employees have a vested interest in the well-being
of the company, store guests and each other. In addition,
Bartell Drugs tends to find and promote talent from within
the company, promoting this long-term growth.
"A number of our managers started their careers stocking shelves and evolved into effective, efficient leaders," Unmacht says. "That knowledge of the business from all levels
builds a comprehensive base that is valuable as they move
up. It is essential that all employees in the company understand our values, the forward direction of the company and
how they each can contribute to our overall success. Retail
and our company are both in a time of great change. You
cannot over-communicate what is happening and where we
The family feeling flows through the stores as well. Employees create meaningful connection with the customers
and earn long-term loyalty. "That positions Bartell Drugs as
a relevant community retailer and healthcare provider," Unmacht says. "This takes various forms but they all lead back
to making us into an integral part of people's daily lives." O