Retail Merchandiser - March/April 2017 - 91
A number of our managers started their careers stocking shelves
and evolved into effective, efficient leaders.
competitive field. Our focus is on continual improvement,
which we are looking to address in several ways."
One way this is occurring is with a significant upgrade
through Enterprise Resource Planning software that will
integrate front and back-office functions, from inventory to
accounting through to the sales floor. This modernization will
create better tracking, inventory and management control
which will, in turn, create even better customer engagement.
Unmacht notes that company leaders are constantly evaluating what customers are buying in order to expand - or
limit - its offerings. "If we see an opportunity, such as with
the tremendous increase in demands for healthy snacks, we'll
pursue it." One new feature being rolled out is a healthy
snack aisle specifically focusing on these products with an
expanded offer of local and national brands that support a
Bartell Drugs highlights items that are particularly popular in this aisle, making them easy for the customer to locate,
but it also to steer customers to products they might find
complementary to their existing purchases, or new items
they might find exciting and interesting. "We make our
stores fast and easy to shop by creating logical product adjacencies that allow customers to find what they are looking
for," Unmacht explains.
Bartell Drugs is also focused on innovations to increase convenience for customers. Last year, the company launched a
partnership with Amazon Prime Now, the first drugstore in
the United States to do so. As a first venture into e-commerce, it's been a great success. With Prime Now, more than
90 percent of its product line is available to nearly the extensive number of Prime subscribers in its region.
"The convenience of online ordering and home delivery,
coupled with the strength of Amazon, has allowed us to
expand in our market range without the costly expense of
developing our own e-commerce process," Unmacht notes.
Bartell Drugs chiefly remains a true brick-and-mortar retailer, but Unmacht stresses that "innovation is a