Retail Merchandiser - March/April 2017 - 90

Retail

BARTELL DRUGS

Part of the Community
Bartell Drugs has been serving customers in the Pacific Northwest for 127 years and
continues to grow. BY STEPHANIE CRETS

Bartell Drugs' home-grown approach to
hospitality has attracted a loyal customer
base to the retailer.

B
Brian Unmacht, CEO
and president
www.bartelldrugs.com
Seattle

90

artell Drugs has been serving the Pacific
Northwest for 127 years and is the oldest
family owned pharmacy chain in the United States. Its longevity in the area has given
it a local feel for anyone that grew up in the Seattle
area, but now has 65 stores in the region.
"Our level of service, the unique products we carry
and the very real feeling of home-grown hospitality
and service have given Bartell a very loyal customer base," says CEO and President Brian Unmacht.
"The affection our customers have for us, and we in
return, is something that is difficult to replicate by
the cookie-cutter national chains."
Its brand recognition allows it to continue to

RETAIL-MERCHANDISER.COM

March/April 2017

grow. This year, Bartell Drugs is opening two new
stores - one in a popular residential area in north
Seattle and a second in an emerging neighborhood east of Seattle. The company hopes this will
strengthen its brand in areas where it already has
good recognition but will also increase convenience
for loyal and new customers.
But Bartell Drugs also wants to attract newcomers
to the brand as its locations multiply. To achieve this,
the company wants to add more personalization to
its store with a customer loyalty program currently
in the works.
"We never plan to rest on our laurels," Unmacht
says. "The retail pharmacy market remains a highly


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
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