Retail Merchandiser - March/April 2017 - 82

Spencer's TV & Appliance
they feel they are Bosch
important, wanted and appreci- Bosch simplifies life by giving customers
ated, Biederbeck peace of mind. With surprisingly simple solutions, Bosch provides a place for those hard
adds. "The most to fit items by adding a flexible 3rd rack on
expensive thing our dishwashers, while SideOpening Doors
you can have is on our wall ovens offer better ergonomic
a changeover in access to the oven cavity. Bosch is proud to
be a retail partner with Spencer's.
employees," he
says. "You not
only have to hire good employees, but more importantly,
you also have to keep those good employees. If you lose an
employee that is bringing in that kind of volume, it affects
the bottom line. Even if someone has experience when they
come to work for us, it takes more than 10 years for them to
hit the highest level of income that they can make. We do
not limit them on earning power."

Team Effort

with better service. According to Biederbeck, Spencer's TV
& Appliance's "aggressive" advertisement campaigns have
worked in the company's favor. "One of our mottos is that
no matter where you see it, hear it or read it, we'll beat it,"
Biederbeck says. "Customers say they want selection and we
offer every major brand in our stores. If they want good customer service, they will also find it here. I think we have the
best service because customers can buy whatever they want
in one of our stores, even late in the evening, and they can
get it the very next day."
In addition, one of the keys to the company's success is its
emphasis on the salesperson. "I think national brands have
gone away from the salesperson because they feel like the
salesmen may be a costs burden," Biederbeck explains. "In
our stores, the salesman owns the sale all the way through.
They work off of 100 percent commission too, which teaches
them how to run the system and learn how to do the very
best they can."
Biederbeck notes that the company is able to keep salesmen because they pay better and encourage them to be
better. "I recently hired my No. 1 salesman an assistant. I
wanted him to be able to be better at what he does," he says.
"I did that because he does such an amazing job."
That type of buy-in goes a long way with employees as
82

RETAIL-MERCHANDISER.COM

March/April 2017

Another key to the success of Spencer's TV & Appliance
is its employees. "I let all 175 of our employees know that I
have their backs," Biederbeck says. "I'm going to call them
to task when they do something wrong, but I am also going
to support them and do my best to take care of them."
For that reason, about two years ago, Spencer's TV & Appliance became an employee-owned company. Today, every
employee owns an equal share of the company.
"As the company continues to grow and I get closer to
the end of my career, I felt like this was the important thing
to do," Biederbeck explains. "You may have problems from
time to time with customers or suppliers, but the one area
you cannot have problems in is your employees. I believe
that by selling the company to the employees, as a company
we would have more people who understood the business
of making money and being profitable. My goal 50 years
from now is that this company is still around. Although you
cannot ensure that, this is one of the best ways to put it on a
path to happening."
Before Biederbeck retires in the coming years, his goal is
to open a few more stores and own all of the stores that the
company currently has leased.
"When I step down, that is what I want," he says. "So
as an employee-owned company that now owns all of its
properties, we do not have to pay rent. And if we do not
have to pay rent, we're achieving more income that can be
invested into the company and, of course, be debt free. I
think the company will have a higher chance of succeeding
in the years to come then."
Spencer's TV & Appliance also values its relationships
with its suppliers. "With vendor relationships you have to
do your best to be their friend because they want to see you


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
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