Retail Merchandiser - March/April 2017 - 81
SPENCER'S TV & APPLIANCE
For more than 40 years, Spencer's TV & Appliance has emphasized one-on-one
interaction with customers to give them the best service. BY BIANCA HERRON
Technology is not a priority at Spencer's TV &
Appliance as the company likes to give customer
ick Spencer founded Spencer's TV &
Appliance in 1973 in Mesa, Ariz. The
following year, Spencer sold the company
to Dick Biederbeck because business was
not going well. For the first year under Biederbeck's
leadership, Spencer's TV & Appliance reached nearly $350,000 in sales. In the more than 40 years since
then, the Tempe, Ariz.-based company has seen tremendous growth, says owner Rick Biederbeck.
"We do more in sales every day than we did the
first year my dad owned the company," he says. "So
we have had about 100 times growth in the last 40
years. Because of that, I would say the purchase has
been a pretty good deal."
Biederbeck's father retired from the company in
1996, leaving his son in charge. "I said OK and that
I'm going to do some things differently. So almost
immediately I opened up a second store and in
the next five years I opened up three more stores,"
Biederbeck explains. "In 2008, I bought our largest
competitor who had five stores also. So we have 10
stores in total today."
Keys To Success
For the past 40 years, Spencer's TV & Appliance has
been a family owned and operated company, selling
bedding, appliances and electronics. The company has become known for providing its customers