Retail Merchandiser - March/April 2017 - 80

"

Colder's Furniture, Appliances and Mattresses

Our goal has been to get
the customer into the
right comfort level and
this technlogy helps us.

"

this technology really helps us accomplish this. This system technology takes the subjectivity out of the process and
makes the decision much more scientific, thus validating the
customer selection."
Colder's No.1 focus is to take care of the customer. "We
train our customer service and salespeople that everything
revolves around the customer," Balistreri says. "Everything
is customer-centric, including our policies and procedures."

Continuous Improvement
In celebration of its 75th anniversary, Colder's is focused
this year on remodeling and updating its showrooms with
new paint, carpet and flooring, and LED lighting. "We rec-

80

RETAIL-MERCHANDISER.COM

March/April 2017

ognize that we need to continually improve our presentations and within our facilities," Balistreri explains. "We have
been on a campaign to systematically rework all four locations to better meet today's customers' needs. We need to
keep them fresh."
Colder's will place more emphasis on its digital marketing
efforts this year
to complement England Furniture Co.
its television and
radio advertising, Since 1964, England has crafted quality
and along with its upholstered, leather, and reclining furniture
in the United States. Known for quality and
website.
speed, England can deliver special order
"Digital mar- product in 21 days or less eliminating the
keting is im- need for retail partners to inventory excess
portant to reach product. With over 500 fabrics and leathers
in stock and 250 styles, England offers
younger
and
something for everyone. Numerous upgrades
millennial cus- including patented coil foam cushion and
tomers shopping frame coil technology, premium sleeper matonline," Balistreri tresses, feather pillows, and power reclining
says. We need to mechanisms give our retailer partners
unparalleled customization options. England
be relevant and
has been an independent subsidiary of La-Zwhere our cus- Boy since 1994.
tomers are." O


http://www.englandfurniture.com/ http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
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Retail Merchandiser - March/April 2017 - Cover3
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