Retail Merchandiser - March/April 2017 - 76

Retail

Verlo takes pride in building individualized
mattresses for each customer depending on
their specialized needs.

VERLO MATTRESS

The	Science	of	Sleep

Verlo Mattress leverages technology and a unique franchise model to attain success.
BY	CHRIS	KELSCH

V

Kathy Thornton-Bias,
president and COO
verlo.com
Milwaukee

76

erlo Mattress' new president and COO
is serious about her sleep, and she is not
the only one. Currently, the United States
finds itself in a sleep revolution. Pundits
such as Arianna Huffington are writing books about
the importance of sleep, and numerous TED Talks
are given on the subject every year.
"One of the things I'm passionate about is my
sleep," Kathy Thornton-Bias says. "If you think
about it, so much depends on a good night's sleep:
your ability to function at a high level, plus your
overall health, are both at stake. If anything, we don't
pay enough attention to it."
And that is just one of the reasons Kathy Thornton-Bias decided to come aboard Verlo Mattress in

RETAIL-MERCHANDISER.COM

March/April 2017

September 2016. She is no stranger to brands with
a strong retail store presences, having previously
served as the president of Bang & Olufsen North
America, and having held leadership positions for
other companies such as Target, Saks Fifth Avenue and the Museum of Modern Art in New York.
But given the high growth potential with Verlo, she
leaped at the opportunity.
	 Verlo was founded in 1958, when two men started
making mattresses in their furniture store in Illinois.
The mattresses were a huge hit, and when the two
incorporated in Wisconsin in 1958 they combined
the first names of both their wives, Verna and Lois,
to create the new name of Verlo for their company.
The main concept was one that holds true today:


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
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